3 Social Media Manager Resume Examples (with Skills and Templates)

Overview

If you asked someone 20 years ago what a “social media manager” does, they’d have no idea – because the job didn’t even exist! Today, practically every brand or company on the planet is involved with social media marketing. For many, that includes hiring a social media manager to create and keep track of all the content being distributed through social media channels.

If you’re the type of person who could spend hours scrolling through Twitter, a career working in social media might seem like a dream come true. Unfortunately, many others agree with you, and social media manager jobs can be extremely competitive. Thankfully, with VisualCV on your side you can catch the eye of any hiring manager!

What is a Social Media Manager?

A social media manager does just that -- they manage social media for brands or companies. Generally, social media managers work across platforms such as Facebook, Twitter, Instagram, TikTok, and Pinterest (among others) to bring the brand's product and message directly to consumers. Social media managers work with both organic content, which is when a message from social media is shared with the people who follow that account, and paid content, which involves targeted ad campaigns on social media.

Check out our other related resume examples here:

1. Digital Marketing Manager Resume Examples
2. Marketing Manager Resume Examples
3. Marketing Strategist Resume Examples
4. Sales and Marketing Resume Examples
5. Social Media Coordinator Resume Examples
6. Social Media Intern Resume Examples
7. Social Media Strategist Resume Examples

How do I write a resume for a Social Media Manager?

To write a resume for a Social Media Manager, follow these steps:

• Select the right template that allows you to list your social media experience in a reverse chronological order.
• At the top of your resume, list your current social media role, your name, contact information, city and then add a link to your social media portfolio or LinkedIn profile.
• While listing your social media manager experience on your resume focus on highlighting how you strategized, managed the team, used analytics to measure and what you achieved.
• Finally, add your top social media skills in the skills section.

Social Media Marketing Manager Resume

Summary Social media specialist with 4 years of experience managing all social channels for independent brands. At my previous job I was solely responsible for our TikTok’s growth of 350% YoY, and maintained steady growth of other main channels (20% Twitter growth, 35% Instagram growth). Work Experience Social Media Specialist, Little Bay Jewelry | 2020 - Present

• Led influencer marketing initiatives which led to a combined 400,000 impressions on the brand’s Fall 2021 line.
• Implemented content calendar consistently and effectively, never missing a scheduled post in 2 years.
• Developed a cross-channel social media initiative to engage different customer segments on Facebook, Instagram, Twitter, and Pinterest, resulting in a $200,000 increase in revenue YoY.

Social Media Intern, Sony Music | 2018-2020)

• Created branded social content for Twitter, Instagram, Facebook, Snapchat, and Spotify
• Completed analysis and research to understand our target demographics and how to reach them on social media
• Helped grow total Twitter followers by 300,000 during my tenue

Skills

• TikTok
• Instagram
• Facebook
• Twitter
• Pinterest
• Spotify
• Branding
• Content creation
• Scheduling tools (Later, Hootsuite, etc.)

Why it works: This applicant is clearly looking to move forward in their career, as their resume shows progression from social media intern to social media specialist. Generally, the next step up is social media manager. Hiring managers will also be impressed by the data this applicant shares – using concrete numbers (400,000 impressions, $200,000 revenue increase) helps hiring managers understand exactly what an applicant brings to the role.

Senior Social Media Manager Resume Example

Summary Social media manager with 10 years of experience creating social media content and strategy for major brands. Google Analytics certified with experience leveraging analytics to gain double-digit percentage revenue and follower growth. Work Experience Senior Social Media Manager, Audi | 2017 - Present

• Created new social platform automations resulting in a 60% increase in engagement in 2 months
• Created and executed global social media strategy across Facebook, LinkedIn, Twitter, and Instagram to a combined audience of 1.5 million followers
• Built and executed paid and organic social campaigns that directly contributed to $1.5 million annual revenue
• Partnered with eBusiness planning and digital design/development teams for digital optimization delivery

Skills

• Strong written communication skills
• Working knowledge of Adobe Creative Suite, including Photoshop, Premiere, and Illustrator
• Conflict resolution
• Client service
• Attention to detail
• Knowledge of all main social media platforms
• Scheduling software

Why it’s good: This applicant has been in the social media management game for a while, and they have the experience and data to back up their skills. A hiring manager will see the ways in which this applicant has spent their time in the industry – getting tangible results and working well across departments. Who wouldn’t want that on their team?

The Best Social Media Marketing Manager Resume Template

With the average time spent looking at a social media manager resume lasting approximately 6 seconds, it’s essential to make that time count.

Follow the sleek and professional reverse-chronological resume format to highlight your biggest wins and achievements in the social media sector, straight from the get-go.

Use big, clear headings and a clean font type like Arial when constructing your resume.

Exporting your social media manager resume in PDF rather than Microsoft Word will ensure that it looks clean and intact when being viewed by other professionals.

How to Write a Professional Social Media Manager Resume Summary or Objective

A resume summary is an excellent opportunity for you to show off your very best skills and accomplishments. In most cases, a resume summary will be the first thing a hiring manager sees, and it often helps them decide whether or not to keep reading.

When writing a social media manager resume summary, keep it snappy and make sure you’re highlighting only your most impressive accomplishments. Resume summaries can be either a brief few sentences, or a longer list using bullet points.

If you’re looking for an entry-level social media manager position, or if you’re transitioning from a related field into the world of social media management, you’ll likely find that you don’t have much experience to use in a resume summary. The solution? Use a resume objective. Instead of summarizing your accomplishments, a resume objective summarizes you as a person, and states your intention – finding a social media manager role.

Entry-Level Social Media Manager Resume Objective Example

Recent graduate media professional looking to leverage my experience managing social media for three collegiate sports teams from 2018-2022 into an entry-level social media manager position.

Social Media Marketing Manager Summary Example

Social media manager for one of the leading fitness brands in North America (ACME). Over the last 3 years, I have helped 3 brands scale their social media efforts and reach millions of customers.

Related: Our guide on how to write a resume summary.

Writing the Best Social Media Manager Resume Description

This is your real time to shine and show prospective employers your real, hands-on experience in the industry. Whether you’ve had years of experience running social media for brands or individuals, or you’re looking for your first social media manager job, you’ll need to put your best foot forward in this section.

Experience in social media management can be quantified in so many ways, so be sure to highlight where you’ve had success. Are you a pro in managing client DMs? Have you been in charge of Google Ad campaigns that have increased revenue? Now is the time to let hiring managers know.

We strongly recommend you take these four steps before listing your actual experience

1. Highlight all of the qualities listed in the job add
2. Ask yourself if you have proven that you meet these qualities
3. List bullet points to make information easier on the eye
4. Start with your most recent job

Highlight the company, your position and the dates involved. Then, without overloading too much, describe your duties and achievements. Quantify using stats wherever possible.

Social Media Marketing Manager Resume Example - Experience

Social Media Manager 2020-2021

• Running Facebook, Twitter, Instagram and social networks of ACME.
• Expansion of those social networks: Increase the number of ACME fans from 90,000 to more than 200,000 fans and increase the number of Twitter followers from 4,000 to up than 81,000
• Creation, animation, boosts, enhancement and follow-up of thematic Facebook pages on ACME and cTP.

Why it’s good: this example clearly demonstrates the applicant’s understanding of social media tools and best practices. Using concrete examples and data will allow a hiring manager to immediately recognize the impact this applicant could have on the company.

Social Media Manager Resume Example

• Passionate about social media with 3 years of experience in digital marketing and copywriting
• Raised visibility and increased customer engagement for brands such as American Shipper Magazine, Verizon, T-Mobile, and Marketing Works
• Monitored conversions across digital channels using Moz, Google Analytics, and Hootsuite
• Ran cross promotions on Twitter, Facebook, and niche blogs for over 15 authors including New York Times bestselling authors
• Served as writer and media strategist for American Shipper, publishing articles popular with readers and consistent with company voice
• Understanding the importance of social listening, very adept at relationship building with influencers
• Able to do keyword research and create SEO-friendly websites using WordPress and/or HTML and CSS

Senior Social Media Manager Resume Work Experience Sample

Social Media Manager 2018-2019

• Worked closely with the E-Commerce and Marketing teams in implementing digital marketing campaigns and communications for a large portfolio of Accommodation, Hospitality and Travel providers throughout Canada.
• Responsible for overseeing the ACME’s 90 plus social media channels spanning across Facebook, Instagram, YouTube, Twitter, etc.
• Worked closely with managers and social media coordinators to implement monthly KPIs, reporting procedures, localized campaigns and to provide ongoing training and support.
• Optimized website content for SEO , link building; competitor research to determine authoritative sites, link building strategy, backlink research / competitor research. Link building / guest authoring.

Why it’s good: Not only does this example demonstrate a thorough knowledge of social media, this candidate has worked in the social media field for long enough to gain valuable experience in related fields such as SEO. Hiring managers looking for someone able to quickly learn the ropes and take on new responsibilities will be impressed.

Freelance Social Media Manager Resume Example - Work History

Copywriter and Social Media Manager (Freelance), F3WSINC | January 2012 - Present

• Acquired clients for freelance social media management and copywriting opportunities
• Conducted social listening using Hootsuite and Tweetdeck
• Revamped website, increasing daily visitation from 10 to 60 over a month and a half through SEO, guest blogging, and posting in forums
• Analyzed conversion rates across digital channels using Google Analytics and Hootsuite
• Developed keyword and link building strategies using Moz
• Stayed organized and consistent with an editorial content calendar

Why it’s good: this applicant is leveraging a long-term gig as a freelance social media manager to try and find their next job. This work experience is effective because the applicant is demonstrating familiarity with industry brands such as Hootsuite, Tweetdeck, and Moz, while also using concrete data examples.

How to List Social Media Skills on Resume

In the digital era, recruiters and employers can just search for keywords in your social media manager resume. Not only is it really important to outline your social media skills, it is also fundamental that they match the job description. When you hear career advice like “customize your resume for each job you apply to,” this is usually what people are talking about. Check out the job description, identify skills they’re looking for that you have, and then make sure all of those skills clearly appear in your resume.

Prove your skills and let them shine in your social media manager resume: don’t forget, soft ones relate to qualities and hard ones relate to real, tangible and specific skills in the field.

Top Social Media Manager Resume Skills in 2022

Hard Skills

1. Copywriting
2. Graphic design
3. Video editing and design
4. HTML
5. Familiarity with CMS
6. Hootsuite
7. Tweetdeck
8. Later

_Soft Skills

1. Budgeting
2. Community building
3. Analytics
4. Calendar management and planning
5. Adaptability
6. Strategy planning
7. Creativity
8. Trend forecasting

What should a Social Media Manager put on a resume?

Every Social Media Manager resume should have the following: social media campaign strategy experience, quantified achievements and if possible the experience of managing a social media team.

How to Become a Social Media Manager

In general, social media managers usually work their way up from internships or entry-level roles such as social media specialist. The social media industry relies on people who possess a combination of social media savvy, communication skills, and business sense. As such, many aspects of the job are learned from other experiences or as part of on-the-job training. If you're interested in starting a career as a social media manager, the first step is usually to partake in a social media internship, where you'll learn the base skills required in a hands-on setting.

What Should You Study to Become a Social Media Manager?

There isn't a particular "social media manager degree" that you can study for, but many degrees and certificates in the communications sector can provide useful skills that help your social media career. In many cases, an undergraduate degree is required to work as a social media manager. Often, candidates have undergraduate degrees in English, Media, or Communications. Some junior colleges also provide social media management certificate courses, where you can learn more specific skills such as post scheduling, Google Analytics, and paid social ads. If you're having trouble getting your foot in the door, this may be a good option for you.

Final Thoughts

There's no hiding from the fact that social media is a huge part of nearly everyone's every day life, and whether you love it or hate it, it's an incredible way to send a message to a massive group of people. Being able to effectively communicate with that audience is a hugely desirable skill that companies are always looking for. If you can provide it, you'll have a successful career in social media management.

And, you're looking for that extra edge over the competition, a VisualCV Pro account gives you access to professionally designed resume templates, thousands of pieces of sample content to get you started, and a beautiful, professionally designed resume.