Senior Product Marketing Manager Resume Examples and Templates

Senior Product Marketing Manager

• Conducted thorough market and competitor research to gain insights into the industry landscape.
• Analyzed consumer needs and experiences to identify key trends and opportunities.
• Developed effective marketing strategies and plans to effectively communicate the features and benefits of new products to customers.
• Collaborated with multiple teams across the business to ensure alignment on marketing initiatives.
• Utilized market research data to establish product pricing strategies.
• Presented and pitched ideas to address missed opportunities in areas such as conversion, engagement, and technology, with the aim of supporting business growth.
• Conducted data analysis using Salesforce CRM and Marketing Cloud to inform decision-making and marketing efforts.

Senior Product Marketing Manager

• Took on the responsibility of developing and delivering messaging for the service to various stakeholders, including customers, partners, and field teams, across multiple channels.
• Managed the cadence of disclosure and created launch plans for new features and updates in collaboration with engineering, marketing, and AR/PR teams, covering a wide range of AMX products and services. This collaboration resulted in strong alignment and consistency in messaging and approach.
• Led efforts to increase awareness and drive the Go-To-Market strategy, encompassing activities such as AR/PR, marketing initiatives, demand generation strategies, field and partner readiness, and evidence programs. These efforts contributed to a significant increase of 15% in awareness points YoY.

Senior Product Marketing Manager

• Led the development of the Go-To-Market (GTM) strategy and messaging for a new multi-product solution called AMX. Collaborated with the Product team to prioritize features for inclusion, crafted press messaging, conducted analyst briefings, and coordinated campaign efforts involving a team of 19 professionals.
• Authored and conducted user testing of AMX C-testing Docs, which served as the foundation for healthcare product marketing messaging for AMX.
• Worked closely with Product and Design teams to continue influencing the product roadmap and identified opportunities to run GTM campaigns.
• Took the lead on conducting monthly customer interview round-ups and quarterly competitive analysis reports to gather valuable insights and stay informed about market trends and competitors.

Senior Product Marketing Manager

• Ensured smooth and predictable product launches for the Performance product.
• Fostered alignment around the product strategy by promoting transparent communication, efficient product development, and providing tactical insights.
• Leveraged user insights, competitive intelligence, and data to make informed decisions throughout the product life cycle.
• Collaborated closely with cross-functional teams to develop product specifications based on technical requirements and engineering specifications.
• Established a customer evangelism program aimed at boosting customer engagement, loyalty, and overall growth.

Senior Product Marketing Manager

• Successfully launched the groundbreaking Digital Operations Center product, which represented an industry-first command center focused on optimizing organizational performance.
• Collaborated extensively with various departments to develop and design the Consumer Performance Index (CPI), an innovative metric designed to assess and enhance consumer engagement with websites.
• Played a pivotal role in lead generation and nurturing by creating informative product demo videos and other educational content to educate and engage potential customers.

Senior Product Marketing Manager

• Successfully led the launch of a new product, the Digital Operations Center, which facilitated the correlation of insights across various departments, optimizing organizational performance.
• Developed product demo videos and educational content to effectively educate and nurture leads, enhancing the overall marketing strategy.s

Senior product marketing manager

• Played a key role in reinforcing AMX's credibility as a reliable partner for clients, contributing to the maintenance and growth of the business.
• Developed and advocated for the business case for complex service solutions, ensuring the success of client engagements.
• Managed and expanded relationships with internal and external partners and clients, particularly in the context of quality audits, quality management, and fostering a culture of quality.
• Drove innovation and the integration of new technologies and initiatives into sales operations tools and activities.
• Provided valuable guidance and mentoring to less-experienced team members.
• Demonstrated effective communication of sales operations architectures, plans, proposals, and results, and skillfully negotiated options at senior management levels.
• Evaluated various forecasting and planning methodologies to provide guidance for deploying sales and operational resources and activities.
• Developed a comprehensive business plan and marketing strategy for next-generation optical switches, collaborating closely with the CEO and Sales VP to execute go-to-market plans targeting top national telecom carriers.
• Managed all aspects of product management, outbound marketing, and competitive intelligence, including cost analysis, pricing strategy, and sales forecasting.

Senior Product Marketing Manager

• Transformed a legacy contact center business to be a market leader in the B2B2C Customer Experience category
• Successfully led an integrated marketing strategy, taking a $900 million company through a repositioning process from design to launch within a tight 120-day timeline.
• Effectively project-managed a cross-functional team of 37 individuals, maintaining regular communication with business unit leaders and the extended team to ensure consistency and drive excellence in customer experience as part of the go-to-market efforts.
• Identified content gaps related to products and developed more than 200 new assets for the company's website, which ultimately contributed to the website receiving awards and recognition.
• Provided valuable strategic insights and branding recommendations to the C-suite by conducting qualitative analyses of eight major competitors and presenting five alternative go-to-market strategies.
• Designed and implemented a product management dashboard to enhance visibility into the costs and profitability of 36 new product investments.