Media Buyer Resume Examples and Templates

Affiliate Manager & Media Buyer

• Managed all aspects of affiliate relationships, including recommendations, contracts, promotions, and optimization of campaigns.
• Oversaw brand awareness campaigns, direct deals, and media placements.
• Monitored and analyzed affiliate account performance to scale up affiliate businesses effectively.
• Resolved issues, developed forecasts, and recruited new affiliates and partners to drive growth.
• Led high-level negotiations, created promotions, identified top performers, and managed fraud prevention measures.
• Stayed updated on industry trends, competitor strategies, and sponsorship opportunities.
• Collaborated with cross-functional teams to enhance landing pages, merchandising, and marketing campaigns.
• Optimized CPA and overall brand affiliate campaigns by working with influencers and internal teams on paid media strategies.

Media Buyer

• Managed digital marketing budget across platforms including Google, Facebook, Twitter, and Instagram.
• Maximised budget utilization and tracked expenditure, ROI, and ROAS.
• Handled analytics, ad management, and creative development for ads.
• Generated sales leads, web traffic, and conversions across digital platforms.
• Produced reports for management on spend, returns, and performance metrics, while also engaging in copywriting and general social media activities.

Media Buyer

• Scientifically contribute to copywriting process to address business needs.
• Engage clients to understand requirements and recommend suitable advertising strategies.
• Develop local activities to drive sales revenue.
• Collaborate with production team for ad volume and coordination to achieve optimal results.
• Define ad platform and prepare samples for client review, ensuring compliance with applicable guidelines.

Media Buyer

• Identify target audience for media campaign and determine optimal communication approach.
• Stay informed about industry research figures and trends.
• Develop individual advertising materials such as pages, posters, internet banners, and broadcast adverts.
• Monitor buying strategies to optimize campaign effectiveness.

Jr. Media Buyer

• Work remotely for an international E-commerce growth hacking agency.
• Manage Facebook ads for top 2 agency clients, overseeing creative testing campaigns and ad settings.
• Handle monthly ad spend of $600k-$700k, including $250k allocated for creative testing.
• Collaborate closely with cross-functional teams to maintain high work quality standards.

Senior Media Buyer

• Perform media buying on CPM, CPC, and CPV models to meet CPA goals.
• Set up, manage, track, and optimize campaigns for global online advertisers in the entertainment industry.
• Utilize internal tools for daily client development tracking and expansion.
• Identify and engage potential direct response advertisers while monitoring daily spend and revenue.
• Manage client relationships, handle conflicts, and compile best practices for reporting and feedback.
• Conduct basic editing and setup of landing pages (HTML) and implement tracking pixels and postbacks for campaign performance measurement.

Senior Media Buyer

• Lead a team of media buyers in leveraging Fluent's ad serving technology and publisher network to acquire customers for leading brands.
• Build ads at scale for social platforms like Facebook, Instagram, Snapchat, and Pinterest, achieving 400% year-over-year growth.
• Act as a liaison between content, account managers, and the media buying team, communicating performance, strategy, and hurdles.
• Investigate and launch emerging media platforms, constantly improving creative and buying processes for faster adaptation.
• Collaborate with designers to create compelling ads and with BI team to ensure reporting meets our needs, while constantly testing and iterating best performing ads.

Senior Media Buyer

• Spearheaded the implementation of Facebook strategy as the first employee, focusing on maximizing ROI and expanding media channel distribution.
• Managed media purchasing across various platforms including Facebook, Pinterest, Instagram, Snapchat, and Live Intent for both desktop and mobile.
• Oversaw multiple business properties with distinct strategies, from lead generation to e-commerce, while monitoring campaigns and optimizing for maximum ROI and GM.
• Conducted continuous A/B testing of landing pages, copy, images, funnels, etc., and accurately reported and analyzed ad performance to drive optimization.
• Managed complex advertising budgets, implemented link structures using UTM parameters, and developed bulk creation/editing templates for thousands of ads, among other responsibilities.

Senior Media Buyer

• Led a team of graphic designers and media buyers to effectively balance customer needs with advertising on Google and Facebook platforms.
• Implemented and optimized programmatic digital ad campaigns for various car dealerships, ensuring timely delivery of campaign objectives and DR KPIs.
• Utilized Google Adwords, Google Analytics, and Facebook Ads Manager, along with CRM tools like GoHighLevel CRM and automation tools like Zapier for efficient campaign management.
• Demonstrated expertise in paid social platforms including Facebook, Instagram, and Google.

Media Buyer (Watches)

• Coordinated media campaign launches in collaboration with communications and sales departments.
• Gathered audience insights and estimated audience sizes for various media channels.
• Maintained flexibility with work hours, including night, weekend, and holiday shifts.
• Achieved sales goals while minimizing costs through strategic negotiation.

Media Buyer

• Managed user acquisition from paid social channels.
• Strategically planned and optimized campaigns.
• Collaborated closely with the marketing creative team.

Media buyer and Shopify store Manager

• Managed day-to-day operations of Facebook Ads campaigns.
• Developed and executed strategies to enhance key metrics, continually testing and refining approaches.
• Oversaw Shopify store development, including product management and optimization of landing pages for improved conversion rates.
• Managed social media platforms such as Instagram and Facebook.

Account Manager & Media Buyer

• Collaborated with clients to understand their needs and objectives, maintaining regular communication throughout campaigns.
• Managed administrative tasks and campaign work to ensure projects were completed within deadlines and budget constraints.
• Coordinated digital advertising campaigns, effectively communicating with all stakeholders involved.

Digital Marketing/Media Buyer

• Collaborate with marketing team to develop and implement strategies for advertising campaigns.
• Optimize ad campaigns and website pages to enhance conversion rates and reduce cost per conversion.
• Produce new ad campaigns aligned with product launch plans and monitor results.
• Assist in monitoring budgets and adjusting bids for optimal performance.
• Increase engagement and brand awareness through strategic ad placements.
• Ensure website optimization for search engines and identify opportunities for link building.
• Monitor, report, and analyze campaign results to improve performance using tools like Google Ads.
• Support departmental operations as needed for efficient functioning.