Marketing Analyst Resume Examples and Templates

Marketing Analyst

• Drive target achievement via email and social media outreach.
• Develop digital marketing strategies to enhance product visibility.
• Evaluate and implement new digital marketing techniques for increased online presence.
• Produce weekly reports on keyword, competitor, and social media analyses to refine future strategies.
• Manage SEO, SEM, SMM, email campaigns, blogging, and ABM initiatives.
• Track and analyze marketing performance, automating regular reports.
• Maintain sales and revenue records.
• Create PowerPoint presentations to share market and consumer insights with marketing and sales teams.

Marketing Analyst

• Develop and implement annual marketing plans with clear goals, KPIs, and campaigns.
• Conduct market intelligence activities, analyzing 120k international trade records annually to inform procurement and sales strategies.
• Manage annual budgets for trade shows, events, and media with a 200K ROI.
• Lead a team responsible for graphic design and web development.
• Create over 150 high-impact advertising pieces annually.
• Manage corporate website attracting 8,000 unique users.
• Develop conversion strategies for 2000+ annual leads from various sources.
• Define guidelines for web positioning, SEO, and SEM.
• Manage advertising investment in magazines, radio, digital media, and events, generating over 100,000 impacts.

Digital Marketing Analyst

• Collect and analyze data from digital channels to assess brand performance.
• Identify areas for performance improvement and growth opportunities.
• Monitor data weekly across social media platforms and mobile apps.
• Present quarterly, monthly, and campaign reports to clients and internal stakeholders.

Digital Marketing Analyst

• Connect business areas with qualified candidates.
• Lead Marketing Automation Platform (MAP) project with cross-functional stakeholders, resulting in successful migration to HubSpot for B2B and ongoing implementation of Braze for B2C.
• Develop and implement marketing technology stack and integrations to support strategic goals.
• Act as subject matter expert on marketing technology and analytics, ensuring compliance with GDPR, ePrivacy Directive, and other regulations.
• Coordinate synergy between Martech applications and AW Group Technology stack.
• Manage marketing analytics and tagging systems for reliable data-driven actions.
• Develop conversion evaluations and A/B testing strategies based on first-party data.
• Coordinate collaborations with external consultants and mentorship responsibilities.

Senior Marketing Analyst

• Enhanced marketing budget utilization via comprehensive data analysis.
• Prioritized optimization and budget allocation for improved ROI.
• Assigned team responsibilities and established KPIs aligned with business objectives.
• Fostered collaboration with other teams and developed SOPs for knowledge exchange.
• Led team towards targeted objectives, fostering growth through experimentation and knowledge sharing.

Online Marketing Analyst

• Orchestrated marketing campaigns to drive revenue and expand customer base.
• Initiated and managed campaigns to boost revenue, with subsequent analysis shared with management.
• Explored new software to remain abreast of marketing technology advancements.
• Conducted analysis on trends, market segments, and customer behavior to refine future campaign strategies.

Marketing analyst

• Manage system logins and monitor customer accounts, ensuring balance stability amid market fluctuations.
• Stay updated on market movements and communicate changes to clients as necessary.
• Facilitate depositing, withdrawing, or crediting funds according to client requirements.
• Oversee the collection of credit amounts extended to clients.
• Prepare weekly, monthly, and quarterly client balance sheets.
• Maintain direct communication with clients around the clock to address their account needs.

MARKETING ANALYST

• Develop and implement search engine optimization (SEO) strategies to enhance digital presence.
• Conduct keyword research to inform content strategies and address technical SEO issues.
• Gather and analyze data on website traffic, rankings, and other SEO metrics for reporting purposes.

Senior Marketing Analyst

• Analyzed and devised strategies for the Flight Program, resulting in a $2.5 million increase in profits year over year.
• Justified and assisted in the development of consumer loyalty reward programs and experiences based on consumer analysis, leading to increased visits and revenues and enabling the main resort to regain and maintain the #1 ranking in Northern Nevada.
• Generated and analyzed program profit and loss statements to monitor customer visitation behavior and identify opportunities for revenue growth.

Senior Marketing Analyst

• Strategic Analyst & Marketing Operations: Improved marketing budget utilization through in-depth data analysis.
• Prioritized optimization and allocation of budgets for enhanced returns.
• Delegated team tasks and established KPIs aligned with business objectives.
• Fostered collaboration with other teams and developed SOPs for knowledge exchange.
• Led the team towards focused goals, promoting growth through a culture of experimentation and knowledge sharing.

Trade Marketing Analyst

• Led trade marketing initiatives to ensure proper strategy alignment with brand expectations.
• Conducted competitive analysis to optimize in-market brand representation and maintain a competitive edge.
• Drove E-commerce channel growth by listing SKUs across various websites, developing A+ content, and planning promotions such as virtual bundles and cross-promotions.
• Reviewed displays, promotion budgets, market conditions, and competitor activities, followed by post-campaign analysis.
• Managed new product launches and brand-focused below-the-line (BTL) activities in-store to enhance customer reach, visibility, and sales.
• Conducted market visits to drive in-store visibility and spearheaded share-of-shelf improvement projects for assigned brands using Nielsen and EPOS data.
• Monitored marketing performance at retail events, identified best practices, and influenced plans to drive revenue growth.

Marketing Analyst

• Drive all marketing analytics to assess the effectiveness of marketing campaigns, both short term and long term. Work directly with the Director of Marketing and Executive Team on campaign assessments and recommendations.
• Execute direct marketing campaign emails against the guest database, utilizing segmentation and formulas to target specific groups. Analyze the open and click-through rates of all email blasts.
• Play a key role in the development and ongoing management of the extensive Duffy's MVP loyalty rewards program.
• Collaborate with the Digital Marketing Manager and team to monitor activity on the company's social media pages after normal business hours, promptly engaging with guests who interact through social media platforms.
• Address guest service emails and phone calls regarding questions or issues with guest loyalty accounts or restaurant experiences, ensuring timely responses and resolutions within a 24-hour timeframe.
• Actively participate in weekly Operations Meetings with the President and Executive Team, as well as All Store GM Meetings and "Round Table Rap" meetings on a quarterly basis.
• Edit and finalize all printed and digital marketing materials, including menus, email blasts, internal signage, and social media posts.
• Conduct ongoing competitive analysis of top competitors’ campaigns and marketing promotions for major holidays and events.
• Manage communications with all third-party delivery companies used by the restaurants, monitoring and updating any menu changes on third-party delivery sites.

Sales and Marketing Analyst

• Conducted strategic market analysis related to category and product management.
• Analyzed promotional activity across our retail channels for recognized brands.
• Participated in ad-hoc data analysis projects alongside cross-functional teams.
• Selected as the dedicated Marketing Analyst for one of the largest national chain supermarkets.
• Achieved incremental sales and revenue through an improved product portfolio in-store.