Digital Marketing Specialist Resume Examples and Templates

Digital Marketing Specialist

• Executed Digital Marketing strategies utilizing SEO, SEM, and Social Ads to boost sales for eCommerce websites across diverse sectors.
• Managed the complete SEO process, including website audits, strategic planning, on-page and off-page optimization, progress tracking, and reporting.
• Established and oversaw Google Search Ads campaigns, encompassing copywriting, AB testing, and campaign optimization.
• Managed Social Ads on platforms like Facebook and Instagram.
• Designed tailored landing pages for special campaigns to optimize conversion rates.
• Provided Performance Reporting, including analytics dashboards, campaign performance evaluation, metric analysis, and data-driven insights.

Digital Marketing Specialist

• Established a demand generation platform to attract potential prospects.
• Oversaw marketing automation and email marketing initiatives, continuously seeking optimization opportunities.
• Managed the Salesforce database.
• Orchestrated a full website overhaul in collaboration with a design agency to enhance conversion rates and accurately represent a multifaceted product lineup.
• Managed a creative brief process for new assets.
• Collaborated with various agencies and multiple media partners to build brand awareness and ultimately generate leads.
• Utilized platforms such as Hubspot, Salesforce, FB Ads, LinkedIn Ads, Unbounce, Google Analytics, and AdWords.

Digital Marketing Specialist

• Established a demand generation platform to draw in potential prospects.
• Oversaw marketing automation and email marketing efforts, continually seeking opportunities for performance improvement.
• Executed both organic and paid social media campaigns.
• Contributed to the creation of a strategic reactivation campaign that boosted customer retention rates.
• Engaged in brainstorming sessions, providing innovative ideas for forthcoming marketing initiatives and branding campaigns.
• Conducted reviews and proofreading of creatives to ensure brand consistency across all communication channels.
• Produced professional business correspondence, spreadsheets, and presentations.

Digital Marketing Specialist - Intern

• Managed a retail store specializing in cosmetics, beauty products, and tools.
• Supported the marketing manager by utilizing SEO measurement tools, resulting in a 19% increase in product sales and a 47% boost in annual revenue.
• Enhanced sales of new brands by 56% and orchestrated successful launch events, emphasizing promotions and collaborating with key social media influencers.
• Conducted research and analysis of market trends, pricing structures, competitor offerings, product specifications, and demographic data to gain comprehensive insights into customers, segments, and markets.
• Collaborated with various departments to ensure consistent brand messaging across all channels.

Digital Marketing Specialist

• Managed Paid Digital Marketing campaigns for multiple units within AMX and executed Lead Nurturing programs.
• Designed campaigns targeting specific audiences, collaborated with the content team on creatives, implemented, and optimized them from start to finish to achieve desired KPIs.
• Monitored audience behavior and campaign performance through Analytical Insights, providing recommendations for potential content and creative enhancements.
• Assisted various Business units in crafting digital and social media strategies based on campaign outcomes and analytics.
• Developed and executed remarketing campaign initiatives utilizing various remarketing strategies on social media platforms. Tracked conversions and attributed their value/cost.
• Periodically conducted lead nurturing and email campaigns using Marketing Automation tools and tracked their performance through weekly reports.

Digital Marketing Specialist

• Provided consultation on existing digital marketing initiatives and identified areas for improvement.
• Assisted the digital marketing manager in executing the US paid and organic search strategy.
• Collaborated with affiliate bloggers to develop joint project proposals.
• Designed and optimized advanced strategies for social media, search engines, and affiliate media.
• Supported the digital marketing manager and content supervisor in planning and executing the UK and international CRM strategy.
• Evaluated, budgeted, and forecasted all digital marketing campaigns and activities to achieve revenue targets.
• Led the development and execution of digital acquisition and engagement strategies agency-wide.
• Explored innovative opportunities to bolster the brand through digital channels.
• Provided strategic direction, implemented best practices, and measured and analyzed integrated marketing and fundraising programs. Also contributed to new business development efforts.
• Maintained daily monitoring of performance and spending across key channels such as PPC, Affiliates, and SEO.
• Implemented digital tactics including SEM, SEO, SMM, Affiliate Marketing, and digital PR.

Digital Marketing Specialist

• Responsible for assisting in planning, executing, and promoting demand generation campaigns on paid social media channels to generate qualified opportunities.
• Built, tested, and deployed campaigns, customer journeys, and triggers for agency clients, including dentists, chiropractors, real estate agents, and car dealerships.
• Managed demand marketing update communications to keep the organization informed about marketing campaign efforts and outcomes.
• Gained an understanding of the sales cycle and buying cycles to identify opportunities for maximizing lead generation, pipeline contribution, and sales prospects.
• Evaluated, analyzed, and reported on campaign performance, showcasing return on program expenditures and making recommendations for adjustments or changes as necessary to optimize results.

Digital Marketing Specialist

• Oversaw all digital marketing activities.
• Conducted activities to promote the website, including Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), and Email Marketing.
• Managed all eCommerce website tasks aimed at boosting revenue and improving search engine ranking.

Digital Marketing Specialist

• Oversaw all digital marketing activities.
• Conducted activities to promote the website, including Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), and Email Marketing.
• Managed all eCommerce website tasks aimed at boosting revenue and improving search engine ranking.

Regional Digital Marketing Specialist

• Executed a variety of Organic and Paid Campaigns on Social Media Platforms like Facebook, Google, LinkedIn, YouTube, and Email.
• Developed strategies and tactics to increase awareness of AMX and drive qualified traffic.
• Formulated the marketing strategy for Okemama.com Limited to achieve company sales targets.
• Maintained regular communication with key stakeholders regarding marketing activities and established new distribution channels to boost revenue.
• Managed both Internal and External Events to promote the company.
• Planned and implemented social content in line with the strategy and brand voice.
• Planned, executed, and maintained website, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Ensured daily updates and monitoring of all social media channels with engaging content.
• Managed team members, including a VFX artist, Graphics Designer, and Copywriter.