Digital Marketing Resume Samples [+ 2022 Examples Guide]

Overview

Digital marketing is a multi-billion dollar industry. The sector is expected to grow to almost $800 billion dollars by 2026. A great Digital Marketing Resume is a vital tool in landing a job in this expanding and competitive field.

This article will show you:

• Digital marketing resume examples that work
• The best digital marketing resume template
• How to write a digital marketing resume summary
• How to list your digital marketing resume skills
• Some digital marketing work experience examples
• Tips and tricks you can use to get to the interview stage

We've created this resource to help you create a successful resume, including everything we know to help you write an excellent digital marketing resume.

Checkout our other related resume examples here:

1. Digital Marketing Intern Resume Examples
2. Digital Marketing Manager Resume Examples
3. Director of Marketing Resume Examples
4. Director of Sales and Marketing Resume Examples
5. Marketing Manager Resume Examples
6. Marketing Strategist Resume Examples
7. Sales and Marketing Resume Examples
8. VP Marketing Resume Examples
9. VP of Sales and Marketing Resume Examples
10. Social Media Coordinator Resume Examples
11. Social Media Intern Resume Examples
12. Social Media Manager Resume Examples
13. Social Media Strategist Resume Examples

What is Digital Marketing?

Digital marketing, also commonly called online marketing, refers to the process of promoting or selling products or services via the internet. Organizations use various online communication channels like email, search engines, social media, and websites to connect with users and inform them about their products.

Digital marketing can encompass everything from brand awareness to converting sales. Additionally, Digital Marketing professionals manage campaigns to reach audiences, build email lists, and generate leads.

How to Write a Digital Marketing Resume?

To write a digital marketing resume follow these steps:

• First, add a resume header that has your name, current digital marketing role, your contact information, link to your portfolio and a link to your Linkedin profile.
• Now, add your professional summary in the form of a summary or a resume objective.
• Next, write your digital marketing experience under a work experience section.
• After that, create a resume skills section and add your digital marketing skills in it.
• Finally, add your education.

A digital marketer has two main issues: competition and how generic their resume might sound. That’s correct. You could say you have e-commerce experience or you have known social media marketing for a while, but your resume will probably go straight to the bin!

Let’s start by being as specific as possible about your position: what do you offer? What specialties have you developed over the last couple of years? What have you excelled in? Can you show any result?

Display your impressive level of professionalism in the structure of the resume. In picking a format or layout, keep it professional and simple. Let every section of the digital marketing resume be clearly defined.

Let the headers of each section be clearly written and let the sections the properly spaced. This would let the recruiter easily run through your resume.

And last but not least, you are a digital marketer: MS Word is a no-no for you, make sure you save your resume as a .pdf file!

Let your talents as a digital marketing expert shine through as this is what the employer is looking for!

Select the Right Digital Marketing Resume Template

Finding a suitable resume template can be confusing. Thankfully, VisualCV offers an excellent range of beautiful resume templates that are perfect for different professions.

The best templates are subtle. They allow the words to do the talking and organize your information to make it easy for hiring managers to read. The template itself should feel transparent to the reader and allow them to see each section, like Work Experience or Skills, quickly.

You want your digital marketing template to feel practical and professional. Try to use a natural or standardized font and avoid overly-designed formatting. Ensure that you use plenty of white space, so the resume isn't overwhelming.

And finally, bear in mind that a PDF is easy to use across all devices and platforms, so save your resume in this format so anyone can access it.

Creating the Perfect Digital Marketing Resume Header

The perfect digital marketing resume header contains your name and contact details. This section is the first thing a hiring manager will read, so include your:

• Name
• Specific Job Title
• Address
• Contact number
• Email address

Other things you might want to include are a LinkedIn profile or a link to a portfolio that demonstrates your work in the digital marketing space.

Good Digital Marketing Resume Header Example

Olinda Riojas Digital Marketing Specialist 3823 Star Trek Drive, Mobile, FL 36602 850-366-2377 • m.d.dotson@gmail.com • linkedin.com/olindariojas

Digital Marketing Resume Example

Digital Marketing Specialist, WebDesk SEO Service | January 2015 - September 2018

• Created a demand generation platform to attract prospects
• Managed and optimized marketing automation and email marketing programs
• Managed the Salesforce database
• Led a comprehensive website overhaul with a design agency to increase conversions and reflect a complex product range
• Worked with several agencies and media platforms to generate brand awareness and ultimately triple lead generation

Education Bachelor of Commerce, Marketing | Marshall Business School | 2011 - 2014

Skills

• eCommerce
• Marketing Strategy
• Digital Communication
• Digital Media Planning
• Social Media Marketing
• SalesForce
• HubSpot
• Google Analytics
• Ad Words

Why it works: This is a great digital marketing resume because it demonstrates the candidate's qualities and achievements. All the information is easy to access via the headlines. Additionally, this resume uses metrics to suggest the candidate's above-average achievements, like building landing pages that convert over 4%.

Senior Digital Marketing Resume Example

Tonya Cabrera Summary: Committed Senior Digital Marketing Manager with 6+ years experience in digital marketing. Responsible for running paid campaigns, improving conversions by enhancing the user experience, and running optimization tests. Data-driven and performance-focused, experienced in several environments like startups, enterprises, and marketing agencies. Proactive, results-oriented, and analytics, with a flair for mentoring. Experience Digital Marketing Manager, Conklin Media | January 2018 - Present

• Managed and supervised all website projects
• Advised on and developed marketing strategies involving search engine marketing (PPC and SEO), web presence optimization, online display advertising, and social media
• Identified and communicated client needs to ops teams; translated operations recommendations and suggestions back to the client
• Prepared proposals and presentations
• Stayed current on new techniques and technologies in the marketing space
• A/B tested for conversions and ad copy
• SEO audits, link building for SEO and social media
• Automated email marketing campaigns, optimizing for high response and conversions

Assistant Digital Marketing Manager, PageTraffic Inc. | Mary 2013 - January 2018

• Turned around costly and inefficient AdWords campaign by analyzing spending and eliminating revenue losing products
• Expanded campaign portfolio to include all SSL products for three different versions (Comodo SSL, Instant SSL, and Positive SSL), increasing spending and return.
• Revamped entire ad structure by following the SKAG method to increase CTR X3 and eventually increase ROI
• Strategized for Comodo ads to appear in 2-3 in the top ad slots of Google SERP, increasing ROI by 30%
• Used exceptional business writing skills for communication and ad-copy
• Developed hypothesis for A/B and Multivariate testing by analyzing user behavior in heatmaps in Hotjar. Used surveys and research for CRO strategies

Education Masters in Public Relations, Colorado State University | 2011 - 2013 Bachelors in Mass Communications, Colorado State University | 2007 - 2011

Skills

• Excellent written and verbal skills
• Google AdWords
• SEO, SEM
• Email marketing
• Mentoring
• Automated marketing
• A/B testing
• Digital marketing strategies

Why it works: A senior digital marketer needs to have a mix of marketing ability alongside good management skills. This candidate's resume does a good job of showcasing their ability to lead and mentor junior staff while also demonstrating their ability to get results.

In particular, the work experience section is heavy on metrics and achievements and highlights specific campaigns and statistics that help them stand out.

Entry-Level Digital Marketing Resume Example

Eduard Everett Objective: Business-minded self-starter and recent marketing graduate seeks to build on education to solve problems with a data-driven approach. Passionate about analytics and new approaches to digital marketing. Eager to use personal and internship experience to help achieve outstanding conversion figures. Experience Assistant Digital Marketing Manager, PageTraffic Inc | September 2021 - Present

• Assisted marketing team with a series of blog posts that increased inbound leads by 20+ and resulted in 15 new customers per month
• Partnered with clients to develop deep understanding of products and services and relay findings to senior marketing manager
• Created A/B testing for Apple and Google Ads, improving conversion by 8%
• Conducted in-depth market research to understand and determine market size and fit
• Used Crazy Egg, VMO, and Optimizely to analyze copy and creatives for several marketing campaigns

Education Bachelor in Business Management (Major in Marketing), Oklahoma State University | 2018 - 2021

Skills

• Automated web marketing
• Google AdWords
• Google Analytics
• Social Media Marketing
• Crazy Egg, Optimizely, and VMO

Why it works: If you are applying for an entry-level digital marketing job, you'll need to emphasize your education and any intern experience. This candidate draws upon both these areas in their resume summary. Additionally, they fill their work experience with several achievements. It's full of relevant accomplishments despite it being a junior position.

Digital Marketing Resume Summary Samples

A good digital marketing resume summary should tell a hiring manager:

• Who you are
• Some of your best skills
• What you have achieved

A resume summary incorporates the best part of your resume and serves them just under your resume header. In a tight paragraph, you can impress a hiring manager with what you can do for their company.

When you are writing a digital marketing resume summary, you should look at the job description. Pick out some of the primary skills and attributes that the job calls for, then look at your own experience and achievements. Try to personalize your resume to touch on the points that the job description lists.

Related: Our guide on how to write a resume summary.

Digital Marketing Manager Resume Summary Sample

Digital Marketing Specialist with 3+ years experience in App Store Optimization. Managed 12 campaigns for a variety of apps, tailoring copy and app page descriptions for different geographic locations. Proficient in ASO tools, like AppTweak, AppFollow, and AppRadar. Boosted rankings of each app with a mix of paid and organic SEO, improving ROI by 25%.

Why this digital marketing resume summary is good. This resume summary is good because it demonstrates the candidate's ability in the specialist field of App Store Optimization. It informs the hiring manager about their skills, which software they utilize and uses hard data to show their impact on ROI.

Digital Marketing Executive Resume Summary Example

Digital Marketing Manager with over six years of experience in digital marketing. Responsible for managing paid customer acquisition, improving conversions, and running other CRO tests. Primarily focused on performance marketing, programmatic buying (DSP, DMP), and affiliate marketing. A proactive, results-oriented, and analytical person with a flair for mentoring.

Why this digital marketing resume summary is good. This Digital Marketing Manager Resume is strong because it highlights the candidate's wealth of experience. It outlines the manager's primary duties and makes clear their various skills and specialties. Additionally, it highlights their approach and vision, which is an essential consideration for managerial positions.

Digital Marketing Resume Example - Work Experience

Digital marketers often do not find it difficult to get work history. Often times, a digital market has served in different little jobs before getting something quite serious. Those little job offers should be included. They form a huge part of the digital marketer’s work experience. A good work history serves as a pedestal that can lead to a good amount of success. If you don’t have enough experience, this may be the time for you to start working on those internships or even volunteering to be part of certain digital marketing events. They all become an advantage for you. We can provide you with more tips for your work history:

Digital Marketing Specialist Resume Experience

Social Media 55 Digital Marketing Specialist

• Digital marketing implementation through SEO, SEM and Social Ads to drive sales for eCommerce websites across various industries
• End-to-end SEO (Website audit, SEO campaign strategic planning, On-page SEO, Off-page SEO, Reporting)
• Set-up and manage Google Search Ad campaigns
• Set-up and manage Social ads (Facebook and Instagram)
• Design custom landing pages for special campaigns to maximize the conversion rate
• Performance reporting - analytics dashboard, measure campaign performance, review key metrics, provide data-driven insights

Digital Marketing Resume Experience

Webedesk SEO Services

• Created demand generation platform to attract prospects
• Managed marketing automation and email marketing programs by constantly finding new ways to optimize performance
• Led a comprehensive website redesign project with a design agency to increase conversion rates and reflect complex product offerings
• Worked with multiple agencies and numerous media partners to generate brand awareness
• Platforms used: Hubspot, Salesforce, Facebook ads, Linkedin ads, Unbounce, Google Analytics, Google Ads

Need more tips on writing an efficient work experience section for a great Digital Marketer? Check out our detailed resume guide.

How To List Education On Your Digital Marketing Resume

Every employer always looks forward to this section. Yes, you are a digital marketer but you have surely had training. The skill didn’t just develop overnight. It took long years of training. This section is where you talk about your training and the different types of qualifications which you have. You can also state the duration which you spent at different schools or different institutions. If you have also been a part of online digital marketing courses, seminars or conferences, you can include them as a part of education. These are what your recruiter wants to see.

Make sure you do not forget the basic elements of education:

• The schools and institutions you were trained
• The duration of your education or training
• The different qualifications you have

Another way to sell you to employers is through certifications. Certifications from external sources such as a professional exam make you different from every other applicant. It is this type of different that recruiters are interested in.

If you haven’t yet, have a look at getting it through the Google Analytics Academy, the Bing Ads or Hubspot Certification or, last but not least, the Hootsuite University.

Top Digital Marketing Resume Skills

Employers do not want square pegs in round holes. They want people who are the perfect fit. Only your skills would reveal this to your employer. As a digital marketer, you would need certain skill such as computer literacy. If you include skills which are synonymous to a salesman, you may end up discouraging your employers.

For instance, digital marketers absolutely have to have a great knowledge and understanding of the internet, computers and how SEO works. In the marketing world, these three components are the crucial factors and most marketers use them at some stage in their work.

Your soft and hard skills should also be included. If you don’t know what to include, take a look at the following:

Soft Skills	Hard Skills
Computer Literacy	SEM
Problem Solving	SEO Optimisation
Effective communication	Content Marketing
Attention to detail	Data Mining and Analysis

How do you list Digital Marketing skills on a resume?

List your digital marketing skills in your resume summary, work experience and in the resume skills section. Whenever possible, try to list your digital marketing skills next to a quantifiable achievement. For example, to highlight your SEO skills add something like this to your work experience “Skilled SEO who has grown websites to 100k visits per month”.

What skills should I put on my resume for digital marketing?

Some skills to put on a digital marketing resume include:

• Content marketing
• Advertising
• SEO
• Writing
• Influencer marketing
• Marketing analytics tools (Google Analytics, Amplitude)
• Search Enginge Marketing (SEM)
• Written and verbal communication
• Email marketing
• Marketing automation
• Social Media Marketing
• WordPress
• Copywriting and copyediting
• Content creation
• Conversion Rate Optimization (CRO)
• Pay-Per-Click Advertising (PPC)
• Problem-solving
• Adobe Creative Suite
• Microsoft Suite
• Google Search Console
• SurferSEO, Moz, SEMRush
• Collaboration
• CRM platforms such as HubSpot

How do I Add a Digital Marketing Certification to my Resume?

To add digital marketing certifications on your resume consider creating a certifications section and add it there. Make sure that you add highly recognized digital marketing certifications in it.

How to List Your Education on a Digital Marketing Resume

Listing your education on a digital marketing resume can be done by following a simple formula.

You should include:

• The name of the school you attended
• The name of the course
• Years attended

If it's not immediately apparent how your qualifications are relevant to your position, you can list coursework that has prepared you for the role.

Here is how you can list a degree:

Bachelor of Science in New Media and Marketing Idaho University 2019 - 2022

If you haven't graduated yet, you can simply list your education as follows:

BA in Digital Marketing Cornell University, NY Anticipated Graduation 2024

Finally, if you have a graduate degree, list them in reverse chronological order with the most recent first. See below:

Masters in Digital Marketing University of Pittsburgh, PA 2020 - 2022

BA in Digital Marketing University of Pittsburgh, PA 2017 - 2020

Cover Letter: yes or no?

It can be wise to consider a cover letter with your resume as it often offers an advantage. Follow our tips here.

How to Become a Digital Marketer

There are several different avenues that people pursue to become digital marketers. These include:

1. Getting a Bachelor's Degree in Marketing, Advertising, or Communication. Additionally, you can study for a Master's degree in Marketing.

2. Master Digital Marketing Skills like SEO, Data Analytics, Content Writing and use them to gain work experience.

3. Take marketing boot camps, certificates, or courses.

4. Apply for entry-level or intern positions at digital marketing companies

What Should You Study to Become a Digital Marketer?

Degrees in Marketing, Advertising, or Communication are all useful for a Digital Marketing job. However, some other related degrees, like Journalism, Statistics, Math, Economics, and Management, can help you apply for certain marketing positions.

While many employers prefer candidates with degrees, other qualifications like marketing diplomas or courses or even digital marketing boot camps can help you qualify for the position.

Digital Marketer Salaries

The average salary for a digital marketer in the United States is around $60,000.

However, digital marketing managers can expect to make around $80,000 or more depending on location and industry.

Final Thoughts

Digital Marketing is a vibrant growth industry. As print and TV advertising declines, many organizations are turning to the internet to increase brand awareness and sales. Social media, email, search engines, and websites are now some of the most effective ways for companies to reach an audience.

Digital marketing specialists help businesses connect with this new generation of consumers. These roles are varied and promise competitive salaries. As a result, there is a fair amount of competition for each position.

You can write a great digital marketing resume that will impress hiring managers by studying the job description alongside resume templates and resume examples. Personalizing your resume to fit the job requirements is advisable, especially because many employers will use an Applicant Tracking System (ATS) to scan resumes.

A good resume summary and work experience section should go a long way to convincing a hiring manager you're an appropriate candidate. Additionally, listing your relevant skills can help assure your prospective employer you have the attributes they need for the job.

If a standout Digital Marketing Resume sample is not enough, why don’t you check our efficient Digital Marketing resume templates here. Many professionals like you have successfully used it to take their career to the next level.