What do Hiring Managers Look for in a Business Development and Marketing Manager Resume?
‣ Strategic Planning: Business Development and Marketing Managers must devise comprehensive strategies to expand market share, increase sales, and meet organizational goals effectively.
‣ Market Analysis: Analyzing market trends, customer needs, and competitors' activities is crucial to identify opportunities, threats, and areas for growth in the market.
‣ Relationship Building: Building and nurturing relationships with clients, partners, and stakeholders are vital to establish trust, secure partnerships, and enhance the organization's reputation.
‣ Innovative Thinking: Encouraging and implementing innovative marketing approaches, product ideas, and promotional campaigns to stay ahead of the competition and capture the target audience's attention.
‣ Data-driven Decision Making: Utilizing data analytics and market research to make informed decisions, track marketing ROI, and optimize strategies for better results and higher returns on investment.
How to Write a Business Development And Marketing Manager Resume?
To write a professional Business Development And Marketing Manager resume, follow these steps:
- Select the right Business Development And Marketing Manager resume template.
- Write a professional summary at the top explaining your Business Development And Marketing Manager’s experience and achievements.
- Follow the STAR method while writing your Business Development And Marketing Manager resume’s work experience. Show what you were responsible for and what you achieved as a Business Development And Marketing Manager.
- List your top Business Development And Marketing Manager skills in a separate skills section.
How to Write Your Business Development And Marketing Manager Resume Header?
Write the perfect Business Development And Marketing Manager resume header by:
- Adding your full name at the top of the header.
- Add a photo to your resume if you are applying for jobs outside of the US. For applying to jobs within the US, avoid adding photo to your resume header.
- Add your current Business Development And Marketing Manager to the header to show relevance.
- Add your current city, your phone number and a professional email address.
- Finally, add a link to your portfolio to the Business Development And Marketing Manager resume header. If there’s no portfolio link to add, consider adding a link to your LinkedIn profile instead.
Bad Business Development And Marketing Manager Resume Example - Header Section
Keith 167 Hamilton Drive Phillipsburg, NJ 08865 Marital Status: Married, email: cooldude2022@gmail.com
Good Business Development And Marketing Manager Resume Example - Header Section
Keith Hale, Phillipsburg, NJ, Phone number: +1-555-555-5555, Link: linkedin/in/johndoe
Make sure to add a professional looking email address while writing your resume header. Let’s assume your name is John Doe - here is a formula you can use to create email addresses:
- firstnamelastname@email.com - johndoe@email.com
- firstname.lastname@email.com - john.doe@email.com
- lastname.firstname@email.com - doe.john@email.com
- f.lastname@email.com - j.doe@email.com
- l.firstname@email.com - d.john@email.com
- firstnamelastname12@email.com - johndoe12@email.com
For a Business Development And Marketing Manager email, we recommend you either go with a custom domain name (john@johndoe.com) or select a very reputed email provider (Gmail or Outlook).
How to Write a Professional Business Development And Marketing Manager Resume Summary?
Use this template to write the best Business Development And Marketing Manager resume summary:
Business Development And Marketing Manager with [number of years] experience of [top 2-3 skills]. Achieved [top achievement]. Expert at [X], [Y] and [Z].
Example:
Results-driven Business Development and Marketing Manager with over 8 years of experience in driving revenue growth, developing strategic partnerships, and leading cross-functional teams to achieve business objectives. Proficient in CRM tools (Salesforce, HubSpot), digital marketing strategies (SEO, content marketing, social media advertising), and data-driven decision-making. Proven success in market penetration, new business acquisition, and branding initiatives that increased ROI by up to 30%. Seeking to leverage skills to optimize business processes and marketing strategies.
How to Write a Business Development And Marketing Manager Resume Experience Section?
Here’s how you can write a job winning Business Development And Marketing Manager resume experience section:
- Write your Business Development And Marketing Manager work experience in a reverse chronological order.
- Use bullets instead of paragraphs to explain your Business Development And Marketing Manager work experience.
- While describing your work experience focus on highlighting what you did and the impact you made (you can use numbers to describe your success as a Business Development And Marketing Manager).
- Use action verbs in your bullet points.
Business Development and Marketing Manager & Projects Coordinator Resume Example
Business Development and Marketing Manager
- Contacted potential clients via email or phone, establishing rapport and arranging meetings.
- Managed marketing processes, identifying target markets, analyzing competitors, and exploring business opportunities.
- Proposed potential deals by contacting partners, arranging business meetings, and enhancing client experience.
- Researched market trends to inform strategic decisions and build brand loyalty.
Business Development and Marketing Manager Resume Example
Business Development and Marketing Manager
- Maintained 93% customer retention and exceeded profitability goals consistently.
- Conducted in-depth financial analysis, reducing errors and improving product quality.
- Expanded customer base by 150%, resulting in a 42% revenue increase.
- Identified growth opportunities through research, leading to a 29% revenue boost.
- Developed strategic market positioning, enhancing customer base and economic outlook.
- Contributed to financial and investment plans, capitalizing on market opportunities.
- Built relationships with customers, increasing conversion rate by 15%.
Business Development and Marketing Manager Resume Example
Business Development and Marketing Manager
- Developed Sales and Marketing strategies to boost sales of ABC's products.
- Prospected new clients, closed deals, and negotiated contracts, ensuring seamless integration of requirements.
- Led end-to-end execution of marketing programs, collaborating internally and ensuring successful implementation.
- Analyzed customer insights, market trends, and best practices to formulate effective marketing strategies.
- Created and maintained analytics reporting, extracting key insights for future campaigns and go-to-market strategies.
- Ensured reliability of quotations, managing prices, contractual conditions, and gross margins.
Business Development and Marketing Manager Resume Example
Business Development and Marketing Manager
- Product management focused on innovative location-based products using probe and mobile carriers' data.
- Expertise in B2B and public sector marketing and public relations.
- Proficient in market monitoring, reporting, and forecasting strategies.
Senior Business Development and Marketing Manager Resume Example
Senior Business Development and Marketing Manager
- Established financial consultancy in Cyprus, building a client database and delivering qualified appointments.
- Initiated corporate services, set up the office, and led major projects including Europe's largest casino.
- Partnered with the British Council, supervised 5 business development managers, and supported two consultants.
- Cultivated 50+ professional contacts for qualified leads, ensuring successful business development.
Senior Business Development and Marketing Manager Resume Example
Business Development and Marketing Manager
- Led business development strategies that increased client acquisition by 20% year-over-year through targeted campaigns and relationship management.
- Developed and implemented digital marketing initiatives including SEO optimization and paid campaigns, achieving a 30% increase in ROI.
- Launched marketing automation workflows using HubSpot, reducing lead nurturing time by 25%.
- Collaborated with sales teams to penetrate new markets, leading to $500K in revenue growth.
- Conducted competitive market analysis to optimize brand positioning and improve market share by 15%.
Top Business Development And Marketing Manager Resume Skills for 2025
- Business Development Strategies
- Marketing Leadership
- CRM and Automation
- Strategic Analysis
- Digital Marketing Proficiency
- Cross-Functional Collaboration
- Market Research
- Competitor Analysis
- Strategic Planning
- Business Strategy Development
- Product Development
- Customer Relationship Management (CRM)
- Lead Generation
- Sales Forecasting
- Financial Analysis
- Data Analysis
- Market Segmentation
- Customer Needs Assessment
- Brand Development
- Advertising Strategy
- Digital Marketing
- Social Media Management
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Web Analytics
- Public Relations
- Event Planning and Management
- Budget Management
- Contract Negotiation
- Presentation Skills
- Networking
- Client Retention
- Market Trend Analysis
- Project Management
- Proposal Writing
- CRM Software (e.g., Salesforce)
- Marketing Automation Tools
- Graphic Design Skills
- Video Production and Editing
- Web Design and Development
- Mobile App Development
- Statistical Analysis Software (e.g., SPSS)
- Branding Strategy
- Customer Feedback Analysis
- Market Expansion
- Public Speaking
- E-commerce Strategy
- Product Launch Planning
- Conversion Rate Optimization
- User Experience (UX) Design
- Survey Design and Analysis
How to Showcase Education in a Business Development and Marketing Manager Resume
Steps to Write Your Education Section
- Include Your Highest Degree First: Start with your most relevant degree, such as an MBA or Bachelor’s in business, marketing, or related fields.
- Add Specializations or Achievements: Highlight coursework, research, or honors that align with business development and marketing.
- Keep It Brief and Targeted: Only list degrees that reinforce your qualifications for this role.
Example
- MBA in Marketing and Business Development | University of XYZ | 2018
- Specialized in business strategy, marketing leadership, and market analysis.
- Bachelor’s Degree in Business Administration | ABC University | 2014
- Completed a thesis on competitive analysis strategies for market expansion.
How to Highlight Certifications to Stand Out
Why Certifications Matter
Certifications showcase expertise in key tools and methodologies used in business development and marketing. Include widely recognized certifications that boost your credibility.
Certifications to Include
- HubSpot Inbound Marketing Certification: Demonstrates skills in lead generation, content marketing, and customer acquisition.
- Google Analytics Certification: Proves expertise in data analysis and campaign performance tracking.
- PMP (Project Management Professional): Highlights project management capabilities, essential for strategic initiatives.
Example
- HubSpot Inbound Marketing Certification | 2022
- Google Analytics Certification | 2021
- Project Management Professional (PMP) | PMI | 2020
How to Feature Projects That Showcase Impact
Steps to Write a Strong Projects Section
- Focus on Real Business Results: Highlight projects where you drove measurable growth, marketing improvements, or operational efficiency.
- Include Key Metrics: Use metrics to show success (e.g., revenue increases, ROI, or lead generation).
- Detail Your Role: Describe how your leadership or strategy contributed to success.
Example Projects
- Global Market Expansion Project
- Developed a market entry strategy for the APAC region, leading to a 25% increase in revenue within the first year.
- ROI-Driven Digital Campaign
- Led a multi-channel marketing campaign (Google Ads, email marketing), achieving a 30% higher conversion rate.
- CRM Implementation Initiative
- Rolled out Salesforce CRM to streamline sales workflows, improving pipeline efficiency by 20%.
How to List Awards and Achievements Effectively
What to Include
- Quantifiable Awards: Highlight recognitions that prove your leadership and measurable impact.
- Company or Industry Recognition: Include awards given by employers, organizations, or industry associations.
- Context and Impact: Add a sentence explaining why you received the award.
Example
- Top Business Development Manager Award | XYZ Company | 2022
- Recognized for 30% year-over-year sales growth and leadership in expanding market share.
- Best ROI-Driven Campaign of the Year | ABC Organization | 2021
- Achieved a 35% improvement in campaign ROI through strategic marketing initiatives.
- Outstanding Sales Growth | DEF Corporation | 2020
- Delivered a 20% increase in revenue through key client acquisition.
How to Showcase Technical Skills for Business Development and Marketing
Steps to Add Technical Skills
- Group Skills by Category: Separate CRM tools, analytics tools, and marketing software for clarity.
- Use Industry-Recognized Tools: List tools commonly used in business development and marketing.
- Demonstrate Proficiency: Include a brief example of where you applied these skills.
Example Technical Skills
- CRM Tools: Salesforce, HubSpot, Zoho CRM
- Example: Implemented Salesforce CRM to streamline client acquisition, increasing sales by 20%.
- Analytics Platforms: Google Analytics, Tableau, Power BI
- Example: Used Google Analytics to analyze campaign performance, improving ROI by 15%.
- Marketing Tools: SEMrush, Ahrefs, Mailchimp
- Example: Executed targeted email campaigns in Mailchimp, achieving a 25% open rate.
- Project Management Software: Trello, Asana, Microsoft Project
- Example: Managed cross-departmental initiatives using Asana, reducing project timelines by 10%.
How Long Should my Business Development And Marketing Manager Resume be?
Your Business Development And Marketing Manager resume length should be less than one or two pages maximum. Unless you have more than 25 years of experience, any resume that’s more than two pages would appear to be too long and risk getting rejected.
On an average, for Business Development And Marketing Manager, we see most resumes have a length of 2. And, that’s why we advise you to keep the resume length appropriate to not get rejected.
How can I highlight my experience as a Business Development and Marketing Manager on my resume?
To highlight your experience as a Business Development and Marketing Manager, focus on your strategic and operational achievements in expanding market presence and increasing revenue. Detail your role in identifying new business opportunities, forming strategic partnerships, and leading marketing campaigns. Mention specific initiatives you spearheaded, such as market entry strategies, brand promotions, or digital marketing campaigns, and the quantifiable results of these initiatives, like increased sales or market share.
What are the key skills to feature on a Business Development and Marketing Manager's resume?
Key skills to feature on a Business Development and Marketing Manager's resume include strategic planning, market analysis, partnership development, brand management, and digital marketing. Highlight your proficiency in CRM systems, data analysis tools, and digital marketing platforms like Google Ads or social media channels. Also, emphasize your ability to negotiate, influence stakeholders, and lead cross-functional teams.
How do I demonstrate my ability to generate leads on my resume?
Demonstrate your ability to generate leads by detailing specific strategies you've implemented, such as targeted content marketing, outbound sales campaigns, or lead nurturing programs. Mention the tools and techniques you used, such as SEO, PPC campaigns, or networking at industry events, and the success rates or ROI of these initiatives.
Should I include metrics on my Business Development and Marketing Manager resume? If so, what kind?
Yes, including metrics on your Business Development and Marketing Manager resume can significantly enhance its impact. For example, you could mention the percentage increase in leads generated, growth in customer base, improvements in conversion rates, or direct revenue increases attributable to your marketing strategies. Metrics that demonstrate your direct contribution to business growth are particularly persuasive.
How can I showcase my experience with strategic partnerships on my resume?
Showcase your experience with strategic partnerships by describing the partnerships you've developed, the objectives of these collaborations, and the outcomes achieved. Discuss how these partnerships have helped to expand product lines, enter new markets, or enhance service offerings. Highlight any co-marketing initiatives and the benefits derived from these relationships.
What kind of achievements should I highlight as a Business Development and Marketing Manager?
Highlight achievements such as successfully launching new products or services, significantly increasing brand visibility, or achieving record-high sales figures. You could also mention awards or recognitions received for marketing excellence or innovative business strategies that have significantly impacted the bottom line.
How do I address a lack of experience in a specific industry on my resume?
If you lack experience in a specific industry, emphasize your transferable skills and successful strategies that can be adapted to various markets. Highlight your quick learning curve, adaptability, and success in diverse environments. Also, consider mentioning any relevant industry-related training or certifications that have prepared you to transition smoothly.
How important is digital marketing expertise for a Business Development and Marketing Manager role?
Digital marketing expertise is increasingly crucial for a Business Development and Marketing Manager role, as it allows for effective targeting, engagement, and conversion across various digital platforms. Highlight your skills in managing digital campaigns, utilizing analytics to drive decisions, and your familiarity with the latest digital marketing trends and technologies.
How do I demonstrate my ability to manage multiple projects on my resume?
Demonstrate your ability to manage multiple projects by detailing your project management skills, the range of projects you've handled simultaneously, and the results achieved. Mention any tools or methodologies you use to keep projects on track, such as Agile, Kanban boards, or project management software.
Should I include certifications on my Business Development and Marketing Manager resume?
Including relevant certifications can enhance your resume by demonstrating your commitment to professional development and expertise in key areas. Certifications in project management (like PMP), digital marketing (such as Google Analytics or Digital Marketing Institute certifications), or sales strategies (like SPIN Selling or Strategic Selling) can be beneficial.