Art Director
Summary
A creative director with experience in advertising and marketing. I establish successful in-house departments, manage teams, and directly support the CEO and VP. Produce brand identity, web development, social media, print, and graphic design with strengths in creative thinking, quick design, effective time management, and valuable communication skills. Experience in branding, advertising, and design communication; can handle the same in print, digital, and electronic media. Have worked in the capacity of an art director and the design head and have managed small to large teams. Ability in developing department hierarchy, structure, workflow, and creative process. Proven ability to give Mac tech support and help in setups; develop brand identity, websites, print production, digital media, social media, and more.
Work Experience
Senior Art Director/Creative Director
Caesars Entertainment Inc.
- Direct three designers, copywriters, and associate directors.
- Handle client relationships ranging 50 casinos for gaming, destination, hospitality, health, non-profit, sports, and retail.
- Create concepts, brand identities, and promotional events designed to include logos, billboards, banners, direct mail, signage, menus, invites, websites, plasmas, marques, vehicle raps, murals, commercials, TVs, radios, and more.
- Develop entertainment branding and promotional materials.
- Initiate and manage an in-house advertising agency.
- Create design concepts, brand identification, and promotions including mobile apps, logos, websites, banners, email blasts, animation, billboards, direct mail, signage, invites, raps, and more.
- Develop creative campaigns, brand integrity, strategies, production, copywriting, and presentations completed client turn special requests.
- Create workflow process, data-trafficking, policy, and brand guidelines.
- Monitor and forecast projects to ensure results from customer budgets.
- Analyze research trends and submit requests for proposals.
- Develop contracts and manage finances.
Senior Designer
Federal Direct Marketing & Print Solutions
- Assisted in developing infrastructure, workflow, creative process, hiring, training of advertising departments and mentoring employees.
- Created master templates, organized workflow, and archives, for the entire in-house studio.
- Worked daily with the VP, Directors & management to ensure consistent brand appearance.
- Executed creative designs for brand identity projects, billboards, lightfaces, direct-mail, banners, signage, menus, invites, website, plasmas, light displays, and more.
- Styled, photographed, color corrected, and retouched entertainment images and products.
- Executed approximately 20 design projects daily and 400 projects monthly.
- Provided Mac tech support such as consulting in the network, software purchases, and set up; performed installation, repair, and preventative maintenance for operating systems; troubleshoot software and hardware failures as well as identified network problems.
Graphic Designer
Federal Direct Marketing & Print Solutions
- Designed ads, logos, brochures, flyers, calendars, and more.
- Assisted in photoshoots and learned use of photography equipment.
- Used Vari Type Comp Set typesetting equipment and stat machines.
- Acted as the managers’ assistant.
- Coordinated with printers and salespeople.
- Was responsible for the production of client advertising, logos, and business forms.
- Used color key equipment, daylight camera, and photography equipment.
- Handled major accounts such as Macy’s, JCPenny, Prudential, and Chase Manhattan.
- Supervised two in-house pre-press plants, offset printing, plate production, binding, and more.
Education
Master of Fine Arts in Graphic Design
California College of the Arts
Bachelor of Fine Arts in Graphic Design
California College of the Arts
Skills
- InDesign
- Softimage
- Adobe GoLive
- Quark Express
- Adobe Illustrator
- Adobe Photoshop
- Macromedia Flash
- Adobe After Effects
- Adobe Dimensions
- Adobe Pagemaker
- Macromedia Director
- Adobe Image Ready
- Macromedia Freehand
- Macromedia Dreamweaver
- Microsoft Excel, Word, PowerPoint
- Mac Applications (GarageBand, iMovie, iDVD, iPhoto, iTunes)
Personal skills
- Teamwork
- Hard worker
- Problem-solving
- Leadership skills
- Presentation skills
- Relationship building
- Communication skills