ATS Keywords for Communications Resume | Communications Resume Buzzwords

In the dynamic field of communications, optimizing your resume for Applicant Tracking Systems (ATS) is essential. Highlighting skills in public relations, media relations, and content strategy ensures your resume aligns with ATS filters and stands out to hiring managers.

ATS software screens resumes for specific keywords relevant to communications roles. Including these terms improves your resume’s visibility and emphasizes your expertise in managing messaging, brand identity, and audience engagement.

Importance of Listing ATS Keywords in a Communications Resume

Including ATS keywords in your communications resume:

• Demonstrates your ability to craft effective messages, manage media relations, and drive engagement.
• Highlights your expertise in using communication tools, managing campaigns, and creating content strategies.
• Positions you as a skilled communicator capable of enhancing brand reputation and reaching target audiences.

Top Keywords for Communications Resumes

Communications professionals should incorporate keywords that reflect essential skills, such as:

• Public Relations (PR)
• Media Relations
• Content Creation
• Brand Messaging
• Crisis Communication
• Social Media Strategy
• Stakeholder Communication
• Event Coordination
• Speech Writing
• Internal Communications

These keywords emphasize the core competencies required for communications roles across industries.

ATS Keywords for Entry-Level Communications Resume

For entry-level communications roles, focus on foundational skills and responsibilities:

• Writing Press Releases
• Social Media Management
• Copywriting and Editing
• Email Campaign Support
• Communication Tools (e.g., Hootsuite, Mailchimp)
• Content Research
• Basic Media Outreach
• Microsoft Office Suite
• Creative Problem-Solving
• Interpersonal Skills

These keywords highlight skills suitable for individuals starting their careers in communications.

ATS Keywords for Corporate Communications Resume

For corporate communications roles, include keywords emphasizing internal and external messaging:

• Corporate Messaging
• Internal Newsletters
• Employee Engagement
• Change Communication
• Leadership Communication
• Crisis Management
• Press Conference Coordination
• Executive Speech Writing
• Brand Reputation Management
• Cross-Department Collaboration

These terms demonstrate expertise in maintaining consistent and effective corporate communications.

ATS Keywords for Public Relations Communications Resume

For PR-focused communications roles, include keywords that reflect expertise in managing public perception and media relationships:

• Media Pitching
• Press Kit Development
• Event Publicity
• Influencer Partnerships
• Crisis Response Strategies
• Media List Management
• Reputation Building
• Earned Media Coverage
• Monitoring Media Mentions
• Public Relations Campaigns

These keywords emphasize skills in building and maintaining positive public relations.

ATS Keywords for Digital Communications Resume

For digital communications roles, include keywords related to online and social media strategies:

• Social Media Campaigns
• Website Content Management (e.g., WordPress)
• SEO Optimization
• Google Analytics
• Email Marketing
• Multimedia Content Creation
• Audience Engagement Metrics
• Video and Podcast Production
• Interactive Content Development
• Digital Marketing Integration

These terms highlight your ability to manage and optimize digital communication channels.

ATS Keywords for Crisis Communications Resume

For roles focused on managing crises and sensitive issues, include keywords that reflect your expertise in handling challenging situations:

• Crisis Communication Strategies
• Emergency Response Messaging
• Reputation Risk Assessment
• Damage Control Measures
• Stakeholder Reassurance
• Media Statement Writing
• Public Apologies and Clarifications
• Rapid Response Protocols
• Scenario Planning
• Recovery Communication Plans

These keywords demonstrate your ability to navigate high-stakes situations and maintain trust.

Tips for Listing ATS Keywords on a Communications Resume

• Tailor to Job Descriptions: Use keywords from job postings to match ATS filters and specific role requirements.
• Integrate Keywords Naturally: Include keywords in descriptions of your job responsibilities, achievements, and projects.
• Highlight Tools and Technologies: Mention tools like Hootsuite, Mailchimp, Sprinklr, Google Analytics, Canva, or Adobe Creative Suite relevant to communications roles.
• Quantify Results: Use metrics to showcase impact, e.g., “increased social media engagement by 35%” or “secured media placements in top-tier publications.”
• Include Relevant Certifications: Certifications like Accredited in Public Relations (APR), HubSpot Content Marketing Certification, or Google Analytics Certification add credibility.

By optimizing your communications resume with these ATS keywords, you ensure your qualifications align with ATS filters and hiring manager expectations, positioning you as a strong candidate in the field.