Owner

Network of subject-matter experts designed to provide transformational assistance to organizations looking to understand or activate:

• Coaching
• Strategic planning
• Web content development & social media
  
• Sales process, methodology, and execution
• Technology implementation
  
• Marketing & PR
• Writing & interviews
• Partnerships and Alliances
• Internal change
  

Clients include individual executives as well as Thrivable, The REXpedition, SaipanDataCom, Aquent, Grass Commons, The Moment Collective, Right Brain Left Brain Productions

Partner

Hired to create and execute business plan for a think tank that wanted to launch for-profit venture.  Thrivable is a network of change agents and thought leaders that offer workshops, coaching, and consulting focused on co-creating thriving employees, organizations, and communities.  Responsibilities include:

• Financial projections and planning
• Develop strategy, forms, and structures for revenue streams
• Produce marketing materials and website
• Conduct interviews and write papers
• Project management for network members, products, and research

Chief Strategy Officer

Led strategy, monetization, registration, partnerships, product planning, alliances, marketing, and PR for top level domain focused on personal content and identity management.  Consumer web service at chi.mp.  Domain registry at get.mp.

• Doubled site owners (users) in six months
• Completed site redesign, brand book, and social media strategy
• Coordinated the launch of a publishing platform with ad serving and analytics
• Managed search and advertising campaigns
  

Vice President, Business Development

Eleventh employee at social media and customer intelligence startup.  Hired to define the solution, develop the go-to-market plan, and assemble a team to execute on sales and marketing.

• Responsible for Product Management, Marketing, Client Services, Business Development, and Sales
• Grew booked revenue from $10k to $1.64M in first year
• Won three year exclusive OEM contract with leading social software provider

Marketing intelligence firm that enables companies to understand the collective mind of consumers relating to brands, trends, issues, and customer segments.

National Director of Sales

Led national sales & marketing team of eight, established and implement growth strategy, and interface with corporate, while still managing a portfolio of key accounts, new business development, and new industry exploration.

• Increased sales by 82% year over year ($536k vs. $975k: June – Nov, 2006 vs. 2007)
• Launched new outsourced marketing and lead generation programs, resulting in 38 qualified Fortune 500 meetings in October & November, 2007
  
• Increased sales pipeline by 223% ($2.1M to $6.8M) in four months (August – Nov, 2007) through clarification of sales story, vertical strategies, and streamlining of sales process

Leading edge technology company dedicated to helping businesses manage, protect, and grow their brands through utilization of Internet data.

Pharmaceutical Business Lead – BrandIntel

Developed strategy and licensed marketing intelligence services based on Internet discussion mining technology.

Largest private geographic information company providing travel and location-based content, mapping, routing and navigation solutions for consumer, business, and education markets. 

National Account Manager - Business Markets & Education (2005 - 2006)

Marketed, sold, and licensed print and digital products and services through business-to-business and education channels.  Directed all partnerships and business development within the Publishing vertical, both commercial and educational.

• Achieved 106% of quota for 2005 (over $2.8MM in revenue).
• Awarded Rand McNally "Best Salesperson" in Q1 of 2005.
• Secured new contract in first year with Education worth $810,000 through Prentice-Hall.
• Surpassed $15 MM mark in sales while with Rand McNally.
• Designed and actively managed new telemarketing program through outsourced communications company to elementary school districts.

Senior Account Executive - Business Markets (2001 - 2005)

Managed West Coast B2B distributor sales, and sold solutions for business productivity and marketing functions to the Publishing, Consumer Goods, and Transportation verticals.

• Rebuilt troubled territory, increasing sales and distribution, by securing new partners, developing and managing independent reps and distributors.
• Hired, trained, and managed eight independent reps to represent Rand McNally.
• Top producer in revenue, gross margin, and percentage of quota attainment three of four years
• Won multi-platform contract with Navistar International worth $560,000
• Headed custom local mapping initiative for West Coast, directing P&L, vendor relationships, and sales and marketing strategies, resulting in $340,000 in revenue within first full year

Account Executive - Business Markets (2000 - 2001)

Successfully sold custom Rand McNally print products and software through B2B distributor network within a thirteen state geographic territory.

• First (of seven) in revenue generation in 2000
• Developed "indirect" selling training program for new hires

Account Manager - Business Markets (1999 - 2000)

Developed new business model to increase sales within B2B distributor network through marketing, phone contacts, and annual presentations to underserved distributor customers, increasing sales by over 200% in one year.

Account Manager - Consumer Travel Solutions (1998 - 1999)

Successfully sold maps, atlases, consumer software, and business reference tools to wholesalers, distributors, and retailers, surpassing revenue goals by 107% in 1998 and 38% in 1999.

Territory Manager – Books Are Fun