Director of Digital Strategy
Sept. 2021Present
Ceisler Media & Issue Advocacy
- Lead a team of creative & digital marketing professionals for our firm's 85+ clients
- Scope projects, help inform client retainers and set project budgets
- Develop cohesive, strategic messaging for digital products
Senior Digital Content Manager
Aug. 2018Sept. 2021
Visit Philadelphia
- Made real-time and strategic decisions about timely and evergreen content for B2B and B2C audiences (including editing, writing and researching)
- Oversaw copy, accuracy and tone across website, social media & corporate accounts
- Managed relationships with media contacts, partners & stakeholders
Freelance Content Strategist
Jan 2018April 2018
Resolve Philly: Broke in Philly
- Compiled a 30-page media guide on covering poverty, which was distributed to the 19 Philadelphia newsrooms partnering on "Broke in Philly," a solutions-based journalism collaborative
- The guide synthesizes dozens of poverty studies, includes a detailed style guide and instructs editors about smart, productive audience engagement.
Editor
20142018
Billy Penn
- Oversaw a staff of six, developed editorial strategy, and worked directly with VP of Sales and Events
- Led implementation of a membership platform
- Helped on-board more than 10 people, and played an integral role in the company’s expansion to Pittsburgh and Denver
- Produced a style guide and led the editorial design of the website
Social Media Strategist
20102014
WHYY
- Led an audience research and mobile app development project to create a stronger membership funnel
- Created individual social media plans for newsroom staffers
- Worked across news, marketing and membership departments
Founder & Editor
20082013
NEastPhilly.com
- Launched a daily, online hyperlocal publication for this 400,000-person region of the city
- Built a 25,000+ social media following from scratch
- Developed brand awareness for an online service with an aging audience
- Received a grant to cover a political scandal and community funding fallout