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summary

14 years as a business/talent development leader, 7 years marketing management, & developing out-of-box strategies that gain market share is my competitive advantage. I shed defenses faster because I too as a former SMB manager can relate to roadblocks that inhibit profit. As a result, I gain insight to USP(s) & quantitative/qualitative data needed to create solutions that ROI. A partnership is born, a friendship develops, & a relationship grows with expectations met & profit driven results achieved.

Work experience

Cost-OS

2015Present

Marketing Director

Scripps Media Inc., The Commercial Appeal

2014

Multimedia Account Advisor

Identify qualified leads, conduct needs analysis, propose customized digital solutions, gain agreement, monitor/communicate/adjust with Google Analytics

  • Outstanding conversion 7 prospects Health/Fitness Vertical-less than 30 days
  • Launch Mobile, SEM, Display/Social Media Campaigns, monitor with Google Analytics to support Tactical Decisions
  • Led Digital Revenue Growth +510% July 2014, +$48K monthly 
  • Measure & advise experiential content/creative messages from customized event dashboard research findings
  • Increased Facebook Engagement 112% &  FOF database 58%

The Children's Place

Jul 2012Mar 2014

Senior Brand Manager

Manage talent & fiscal ops, analyze online+offline data analysis of campaign, product and purchase patterns.  Propose and pilot goals-based solutions that improve market position. 

  • Activated digital myPLACE Rewards, 80% penetration vs. HQ 12%
  • Captured 70% Regional Market Response(660) in Cx Online Survey
  • Used Adobe Test&Target personalizing content for audience segments, resulting in +17%  e-commerce 2012
  • Directed 4Q Brand strategy to drive KPIs with SSMs in Midwest resulting +30% email, +6% New Credit, and +169BP Conversion.

The Children's Place

Sep 2008Jun 2012

Training Sales Manager

Recruit, hire, train SSMs. Trainer in applications such as ICMIS & Kronos. Created on-boarding guide both Mid & Southwest regions adopted.

  • Pioneer 1st Customer Satisfaction Survey from cross-channel KPI analysis, internal talent focus groups, and customer feedback
  • Directed operations of 6 grand openings-top 5% company revenue
  • Fueled talent pipeline with 6 internal Management Promotions, P&L top 10% USA chain

The Children's Place

Oct 2002Aug 2008

Business Development Manager

Establish Brand Awareness of Saddle Creek location. Prospect, recruit talent, establish customer base & promotions targeting “mom” within a 10 mile radius

  • Built community involvement with staff+customer partnership in non profits such as The Angel Tree
  • Produced "Place for Style" Fashion Shows with local children as models (increased CLV +3yrs)
  • Invented" Place for Learning" workshops to educate/empower team in PK/selling strategies for Top 10 KVDs

Education

University of Memphis

Dec 2008

B.B.A & B.A.

B.B.A. Marketing Management/Sales/Business Information Systems

B.A. Communication & Fine Arts, Advertising/IMC

Skills

Google AdWords Premier Certified Partner, SEM, Analytics

AdWords Premier Certified to Improve the User Experience, Analytics optimized

Conversion Rate Optimization and Tracking

Measure user experience, partnered adjustments made to advance CRO as finish line.

Mobile Marketing and Optimization

RWD & PLT #1. Mobile marketing integration a necessity in today's market.

Social Media Integration

Activity. Activity. Activity. Monitored daily in custom event dashboards

CRM-Improving the User Experience

Role Model in gaining and retaining relationships from infant to elderly

Additional Qualifications

Omniture/Adobe Marketing Cloud

Facebook

YouTube

Desktop Search & Display, RWD, SEM, SEO

Yahoo BT, Bing

WordPress

Activity & Audience Based Targeting Strategies

PPC + Organic SEM

Access

Simpli.Fi, Centro, Programmatic RTB

Salesforce CRM

USA, DMA, Local, Demo, Mobile, Direct Placement

ICMIS, Kronos