14 years as a business/talent development leader, 7 years marketing management, & developing out-of-box strategies that gain market share is my competitive advantage. I shed defenses faster because I too as a former SMB manager can relate to roadblocks that inhibit profit. As a result, I gain insight to USP(s) & quantitative/qualitative data needed to create solutions that ROI. A partnership is born, a friendship develops, & a relationship grows with expectations met & profit driven results achieved.