Larry Nassivera
(Peer)Karen Masullo of Willows-Marsh was referred to us, and retained by First Sun earlier this year to assist with general marketing and business development efforts, including marketing material development, target list development, and technology consulting.
Given her background as the Director of Global Technology for Drake Beam Morin, we additionally requested she look at cost effective ways to improve our technology approach in general, from internal to external systems, including but not limited to our website presence and optimization of our Internet presence specifically in the territory we service of North and South Carolina and Florida.
Through Karen's efforts, and through her understanding and maximization of our limited budget for this effort, we have made significant improvement in our visibility, and business has been driven to us through these efforts. We have received several pieces of business that were directly sourced through our improved internet presence.
This effort began in April of this year, and it is certainly our opinion that significant improvement has been achieved. Given that we had zero presence only six-months ago, we are very pleased with the results.
Another area we found lacking was our technology tools strategy in general, including our CRM and client accessed tools strategy. Karen has assisted us in moving forward in running our business more efficiently based upon her ten-years of experience in this area.
Karen's work and dedication have benefited First Sun, even within our limited budget. Her integrity is of the highest standard, and she has worked over and above the terms of her agreement with us. Her response and service have been outstanding.
Lawrence M. Nassivera
Chief Operations Officer
First Sun Consulting, LLC
5000 Thurmond Mall - Ste #338
Columbia, SC 29201




