Blake Whitney
- Greensboro US-NC
- blakewhitney@att.net
CONSISTENT RECORD OF SUCCESS:
Product Manager of the Year 2002
Regional Sales Manager of the Year 1998
Sales Representative of the Year 1996
Achievements:
CONSUMER BRAND MANAGEMENT: Successfully managed one of the largest consumer brands in the animal health industry with direct oversight of $40M communications budget.
CONSUMER PRODUCT LAUNCH: Effectively launched a brand extension consumer product while minimizing the cannibalization of pioneer brand; new product launch had industry expectation of less than $10M in annual sales. By year four, product generating in excess of $110M in annual sales.
BRAND POSITIONING: Grew niche product sales by more than 250% through strategic repositioning.
Skills include: