VisualCV

I often get the call when someone has an urgent and immediate communications problem to solve: "We need a tri-fold brochure on 'X' ASAP;" or, "We need a white paper on 'Y,' like yesterday."

... And I'm glad to over-deliver on those tactical solutions -- and sometimes even be called a life saver. But that's just scratching the surface: I'm also focused on your big picture and your long-term success. I dig for the answer to the question, "What is it that you want your audience to think, feel and do after they've experienced your communications?"

And then, what's the best way to take them from where they are to the more informed or engaged state where you'd like them to be?

As master strategist Sun Tzu put it: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

By understanding your communications campaign strategy (or helping you to develop one), I can make sure we choose only the most appropriate tactics for your audience, and that we use them precisely and effectively to achieve your greater goals.

So tell me about your goals. Together, we can bring voice to your ideas so that you communicate with clarity, credibility and power!

Typically, I read between 50 to 100 books a year so that I continue to provide clients with insight and actionable information that gives them a competitive edge.

Here are just a few titles I've enjoyed recently:

• Light Their Fire -- Using Internal Marketing to Ignite Employee Performance and WOW Your Customers
• Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind
• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
• Harvard Business Review: Greening Your Business Profitably
• Brain Rules
• Get Content, Get Customers
• The Buying Brain -- Secrets for Selling to the Subconscious Mind
• Business Model Generation
• Logo Design Love: A Guide to Creating Iconic Brand Identities
• The Language of Success: Business Writing that Informs, Persuades, and Gets Results
• Practical Project Management: The Secrets of Managing Any Project on Time and on Budget
• The EQ Difference: A Powerful Plan for Putting Emotional Intelligence to Work
• Communicating Change - Winning Employee Support for New Business Goals

WABW Tech Camp. (See Sidebar) October 2010, April 2011

Division training, Toastmasters (co-led separate half-hour trainings for up to 90 participants on club and officer duties). July and August 2010; February 2011.

"Social Media and the Board" (anchored an approximately two-hour long presentation highlighting opportunities to implement social media at an organization that at the time was averse to Web 2.0 technology). June 2010.

Executive speech and presentation development (wrote speeches for chief executive and COO of national non-profit for various public appearances; have written scripts and presentation outlines for use by senior leadership in video and multimedia contexts). 2010.

I am a proud member of the following:

• American Society of Journalists and Authors
• American Society for Training and Development
• International Association of Business Communicators
• National Speakers Association (Academy)
• Project Management Institute
• Toastmasters International
• Young Professionals Network (Philadelphia, PA)