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German E. Fayad Sierra

MANAGING DIRECTOR OF HOTEL OPERATIONS

INTRODUCTION

My experience is based on the management of multinational as well as independently owned Hotels & Resorts in Mexico, the Caribbean and Latin America. I have worked in a wide variety of sectors that range from Business Hotels, to Leisure Resorts as well as “Vacation Clubs” in high demand destinations and leaders in each of its business sectors.

The main focus throughout my career has been the  implementation of organizational changes, and the alignment of the mission and vision of the company with the resources, processes and standards in order to guarantee an appropriate and updated product delivery. This leads to consistently exceeding guests´s  and client’s expectations and therefore to maximize profitability.

My objective is to consistently maintain the value of the company at a high strategic level by gaining operational efficiencies, process systematization and the execution of development and productivity models within human, financial and material resources.

Fluent in Spanish and English. Colombian and Mexican citizenship. Actual residence in Cancun, Q.Roo, Mexico Willing to be relocated to another city or country

Summary of Qualifications

  • Guest Satisfaction oriented                                                     
  • High focus on Objectives and Results                                      
  • Exceptional Problem Solving abilities
  • Strong time management and organizational skills
  • Highly geared towards staff coaching
  • Focus on change and innovation

PROFESSIONAL EXPERIENCE

Mar 2017Currently

Managing Director - CEO

The Reef Resorts & Spa

Manage the operation of three (3)  hotels by developing and implementing strategies and services that exceed the needs of owners, business partners and guests. 

Development and Implementation of business strategies aligned with the mission, vision and values of the company.

Achieve profitability, successful execution of standards and obtain 100% of guest satisfaction by creating an environment of continued learning within a culture of team work in which team members are provided the necessary understanding and resources to guarantee the compromise with the brand.

Jun 2016 Mar 2017

Managing Director of Operations - COO

El Cid Resorts

Manage the operation of six (6)  hotels by developing and implementing strategies and services that exceed the needs of owners, business partners and guests. 

Development and Implementation of business strategies aligned with the mission, vision and values of the company.

Achieve profitability, successful execution of standards and obtain 100% of guest satisfaction by creating an environment of continued learning within a culture of team work in which team members are provided the necessary understanding and resources to guarantee the compromise with the brand.

Dec 2010Apr 2016

Managing Director of Operations - COO

Sunset World Hotels & Resorts

HACIENDA TRES RIOS, Rivera Maya, Q. Roo, Mexico - 259 Suites - 5 Star

ROYAL SUNSET, Cancun, Q. Roo, Mexico, 200 Suites - 5 Star

SUNSET MARINA, Cancun, Q. Roo, Mexico, 100 Suites - 3 Star

SUNSET FISHERMEN, Playa del Carmen, Q. Roo, Mexico - 100 Suites - 4 Star

OCEAN SPA, Cancun, Q. Roo, Mexico - 157 Rooms - 4 Star

LAGUNA SUITES & GOLF, Cancun, Q. Roo - 47 Rooms - 4 Star

Manage the operation of six (6)  hotels by developing and implementing strategies and services that exceed the needs of owners, business partners and guests. 

Development and Implementation of business strategies aligned with the mission, vision and values of the company.

Achieve profitability, successful execution of standards and obtain 100% of guest satisfaction by creating an environment of continued learning within a culture of team work in which team members are provided the necessary understanding and resources to guarantee the compromise with the brand.

Guarantee an excellent vacation experience that allows the immediate investment in memberships to the Vacation Club

Apr 2009Dec 2010

Managing Director of Operations

HOTELES CASA GRANDE MANAGEMENT COMPANY

WYNDHAM CASA GRANDE MONTERREY, Monterrey, Nuevo Leon, Mexico - 190   Rooms

CASA GRANDE CHIHUAHUA, Ciudad Chihuahua, Chihuahua, Mexico - 115 Rooms

CASA GRANDE CIUDAD JUAREZ, Ciudad Juarez, Chihuahua, Mexico - 145 Rooms

CASA GRANDE DELICIAS, Delicias, Chihuahua, Mexico -  100 Rooms

MICROTEL INN & SUITES By WYNDHAM CHIHUAHUA, Ciudad Chihuahua, Chihuahua, Mexico - 108 Rooms

MICROTEL INN & SUITES By WYNDHAM CIUDAD JUAREZ, Ciudad Juarez, Chihuahua, Mexico - 200 Rooms

MICROTEL INN & SUITES By WYNDHAM CULIACAN, Culiacan, Sonora, Mexico - 113 Rooms

MICROTEL INN & SUITES By WYNDHAM TOLUCA, Toluca, Estado de Mexico, Mexico - 129 Rooms

In charge of developing marketing and sales strategies, ensure a profitable operation based on the integration of efficient work teams.

Evaluation, enhancement and implementation of basic and complimentary services.

Development of the organization and documentation of processes based on the identification and execution of standards as well as improvement and evaluation of the eight hotels in the organization.

Development of new projects 

Nov 2002Apr 2009

Managing Director of Operations / Managing Director

INTERCLUBS MANAGEMENT SERVICES / PENINSULAR DE HOTELES S,A de C.V.

 Manage responsibilities for the role of Managing Director of Operations

Managing Director of the hotels Radisson Hacienda Cancun and Ramada Cancun City located in Cancun, Mexico.

Lead the process of incorporating each property into the Radisson Hotels & Resorts and Ramada franchise standards respectively

Jul 1998Nov 2002

Managing Director of Operations - 15 Hotels

INTERCLUBS MANAGEMENT SERVICES

Responsible for operations of fifteen (15) hotels and resorts in Mexico, Venezuela, Dominican Republic and Curacao

Development of strategies for the growth of its portfolio of properties

Lead the implementation of the organizational culture as well as the launch and execution of operational standards and metrics in all of the hotels and resorts. Build and maintain a strong relationships with the owners of all hotels and resorts

Dec 1994Jul 1998

Managing Director

HOTELS BY INTERCLUBS MANAGEMENT SERVICES


Curacao Caribbean Hotel, Curacao, Antillas Holandesas – Conversion AI - 250 Rooms

Hotel Portofino Mare, Isla Margarita, Venezuela – Pre-Opening & Opening - 250 Rooms

Hotel Royal Sunset, Cancun, Q. ROO, Mexico - Conversion to AI 200 Rooms.


Conversion and implementation of the operational and administrative systems for the All Inclusive concept in Curacao Caribbean Hotel and Royal Sunset Hotel

Management of Pre-opening and opening functions of Portofino Mare Hotel

Hiring and training of new employees

Responsible for the achievement of financial goals and guest satisfaction

Jul 1993Dec 1994

Resident Manager

MAEVA HOTELES & RESORTS

ROYAL MAEVA BEACH RESORT, Huatulco, Oaxaca, Mexico - 

Management of five  stars All Inclusive resort with 300 rooms.

Responsible for strategic planning and execution as well as daily operations of the Food and Beverage, Rooms  Division, Enginnering  and Sport & Entertainment departments

Management of costs and expenses to reach efficiency goals and guest satisfaction

Development of new system for the collection  and tracking of guest feedback and the implementation of enhancements identified through this process

Jan 1992Jun 1993

General Manager

AMHSA HOTELS & RESORTS

PUERTO PLATA BEACH RESORT, Puerto Plata, Republica Dominicana

Management of four stars all inclusive resort with 300 rooms

Responsible for the achievement of financial, operational and guest satisfaction goals

Development and implementation of strategies and services that meet or exceed the needs of the owners, employees and guests

Nov 1987Dec 1991

Food & Beverages Director

PREMIER HOTELS & RESORTS

CASA DE CAMPO BEACH & GOLF RESORT, La Romana, Republica Dominicana

Responsible for the operation of the Food and Beverages division in a luxury resort with up to 1,200 rooms, villas and small houses

Management, supervision, evaluation and innovation of twelve restaurants operated with high standards. Leadership of working groups comprised by Executive Chefs and Restaurant managers

Ensure the achievement of income, profitability and guest satisfaction goals in relation to food and beverages.

HOTEL SANTO DOMINGO / HISPANIOLA HOTEL & CASINO, Santo Domingo, Republica Dominicana.

Responsible for the operation of the Food and Beverages division of two five and four stars city hotels in Santo Domingo, Dominican Republic

Incharge of the daily management of five restaurants and two bars in both locations

Management of planning and execution of banquets and events

Feb 1982Sep 1987

Assistant Food & Beverage Director / Director of F&B

INTER-CONTINENTAL HOTELS CORP.

INTER CONTINENTAL HOTEL EL PRADO, BARRANQUILLA. COLOMBIA.

Responsible for all operational functions of the Food and Beverage Department in a five stars hotel of 220 rooms, 3 Restaurants, 2 Bars and Banquets Rooms.

Management of sale and delivery of high quality products

Leadership and supervision of highly motivated and professional team

Ensure achievement of revenue and earnings targets as well as guest satisfaction

INTER-CONTINENTAL HOTEL CALI, COLOMBIA

Assist in daily management functions of Food and Beverage Department in a five stars hotel of 330 rooms, 5 restaurants, 2 bars, 1 Disco and a successful banquets and conventions operation.

Provide high quality service and obtain 100% guest satisfaction.


Aug 1978Jun 1979

Internship / Professional Practice

TRUST HOUSE FORTE PEGASUS HOTEL, Kingston, Jamaica, WI.

Completed professional practice program in a hotel of 350 rooms, located in the financial center of Kingston, Jamaica.

Learned and completed daily tasks of different departments of the hotel during ten months

Achieved course of English language

INTRODUCTION

My experience is based on the management of multinational as well as independently owned Hotels & Resorts in Mexico, the Caribbean and Latin America. I have worked in a wide variety of sectors that range from Business Hotels, to Leisure Resorts as well as “Vacation Clubs” in high demand destinations and leaders in each of its business sectors.

The main focus throughout my career has been the implementation of organizational changes, and the alignment of the mission and vision of the company with the resources, processes and standards in order to guarantee an appropriate and updated product delivery. This leads to consistently exceeding guests´s and client’s expectations and therefore to maximize profitability.

My objective is to consistently maintain the value of the company at a high strategic level by gaining operational efficiencies, process systematization and the execution of development and productivity models within human, financial and material resources.

Fluent in Spanish and professional proficiency in English . Colombian and Mexican citizenship. Currently residing in Cancun, Q.Roo, Mexico. Open to the opportunity  of relocating to a different city or country

Summary of Qualifications

  • Guest Satisfaction oriented 
  • High focus on Objectives and Results 
  • Exceptional Problem Solving abilities
  • Strong time management and organizational skills
  • Highly geared towards staff coaching
  • Focus on change and innovation

References

Nestor Ospina / Managing Director The Reef Resorts Leading Vacation Club

nospina@thereefresorts.com

+52 984 147 5509

Jorge Pallas VP of Operaciones Sunset Group

jpallas@sunset.com.mx

+52 998 845 0814

EDUCATION

Jun 1975 - Jun 1981 

Bachelor in Hotel & Tourism Management

UNIVERSIDAD EXTERNADO DE COLOMBIA, Bogota, Colombia

Graduates from this program are professionals with national and international projection, knowledge and leadership in the public and private sectors of tourism. These traits are achieved through the development of communication, concepts, investigations, and cognitive skills.

CERTIFICATIONS

Oct 2012

Cornell Hospitality Research Summit (CHRS)

Cornell University, Ithaca, NY, USA

The leaders of four hospitality related firms keynoted the Cornell Hospitality Research Summit (CHRS), set for October 8-9, 2012, at the Cornell University School of Hotel Administration. Chaired by Michael Johnson, dean of the School of Hotel Administration, the panel analyzed the hotel industry's strategy for moving forward, as part of the CHRS's overall theme: "Service Excellence and Performance Growth in the Global Hospitality Industry: Strategies and Approaches for Navigating Forward."

Jan - Dec 2007

ISO 9001:2000

ISO 9001:2000 - Operation Management System for Hotels and Complementary Services (Food and Beverages)

Jun 2005 - Jul 2006

Certification Update in Hotel Management

TEC, Monterrey, NL, MEXICO - Campus Toluca, Estado de Mexico, MEXICO

Achieved Credits: Financial Management, Generate for improvement of Revenue, Process of Strategic Planning, Creative Problem Solving, Executive Duties and Responsibilities, Leadership and Empowerment

Jun 1998

Management Behavior and Effectiveness of Work Teams

Cornell University, Ithaca, NY, USA

Jun 1997

Problem Solving and Planning for Change

Cornell University, Ithaca, NY, USA

awards

  • 2004, 2005, 2007 The President’s Award *
  • 2005 Honored with thel ESPRIT AWARD *

* The president's award recognizes to the hotels Radisson for its excellent achievements in the management of the property, marketing and sales. Also compromising a team of personnel who consistentemente give the entire satisfaction of the guest.

*2 The Esprit award is granted annually to the best manager who establishes a high level of commitment of the employee and of the guest and is recognized by the excellence in services to the guest, RevPAR and growth of the revenue, in addition to being an active participant inside the Radisson Brand